Business blogging can be a productive part of a digital marketing plan. Follow these top 10 business blogging best practices to improve your chances of getting the results you seek. Presentation developed by author, speaker and digital marketing agency CEO, Bernie Borges.

1. 1

2.  Digital Strategy
 Why they are important
 SEO Best Practices
 What they are
 Content Strategy
 Infusing keywords into
editorial

4. Study Your Webpage Keywords
Google Analytics Persona Analysis
b2b facebook marketing lead generation strategy
HubSpot Marketing Management Software Sales Lead Generation
b2b lead generation strategies
Marketing Pan Execution Search Engine Optimization
b2b on facebook in bound marketing
Marketing ROI Search engine marketing
b2b sales lead inbound marketing agency
Budgetary Pricing Marketing Strategy Examples
inbound marketing blog seosemppc
Business Blog Inbound Marketing Support Marketing webinar
seo tips for google
Integrated Marketing Marketing Workshops Social CRM
business development tips
Social Marketing Strategy
business keys to success integrated marketing plans measuring marketing
Competitive Analysis Internet Marketing Coaching Social Media Analytics
measuring marketing results
Content Marketing Internet Marketing Experts Measuring Online Results Social Media Mangement
Content Marketing Analytics Internet Marketing Partner Mobile Marketing Social Media Marketing
Internet Marketing Results
content marketing plan monetizing social networking social media marketing results
Corporate Training Social Media Monitoring
internet marketing topics monitoring kpi
Digital Marketing Internet Marketing Training Networking Tools social media tools
Digital Marketing Agency Services Keynote Speaker Online Reputation Management Social Media Training
Digital Marketing Services Keyword Strategy Social Networking
online sales lead generation
Digital Presendations KPI Monitoring Web Analytics
organic search marketing
Digital Strategy Landing Page Design
organic search marketing strategy website conversion strategies
Latest Web Trends Pay Per Click Advertising
effective online marketing
eMail Marketing Lead Generation
pay per click search engine management

5. 1. Find one keyword theme or variant to rally content
messaging around.
2. Keyword should be in 4 places:
o URL
o Title
o First paragraph
o Last paragraph
3. Keywords work best towards beginning of title – if
possible
4. First link should ALWAYS be to a webpage or another blog
post
5. Anchor text should link to a page with the anchor text or
part of the anchor text in linking page Title
6. Meta description must contain keyword – this is your 150
character pitch about your content

6. 7. Categories and tags serve 2 masters: user experience and search
engines (visit website)
 Categories – broad
 Tags – specific searchable keywords that are on page
8. Choose the most relevant Category
9. It’s ok to tell readers how CH is compiling the data that the blog
is about (in the first paragraph
 A little advertorial can be good without compromising quality of article
10. Keep your headliner (H1) short
 Use a subtitle to explain more about it
11. Don’t get stuck using the same keyword over and over.
 Develop a diverse collection of relevant keywords.
12. Great data – but how can this data help me?
13. Invite comments and feedback.
14. NO DUPLICATE CONTENT

7. Select a theme for your
blog and brand it!
Allocate prime real estate for brand
marketing through posters.
Provide a brief description of your blog
and topic categories.

8.  Objective
 Engage your audience
 Drive them to learn more This is your excerpt
 Excerpt Content
 Provide a teaser
 Compel reader to read entire article

9. Offer social sharing icons
Link to relevant posts or
internal website pages
Use a featured image to using relevant anchor
make the post visually text
interesting.
Use headings to break
up the text. Make for an
easy reading experience.

10. Use a graphical image in
your call to action
Use bolded, capitalized
text to support your call
to action

11. Set up Facebook
comments to allow
people to comment in
their Facebook profile
Respond to comments in
a conversational manner.

12.  Engagement
 Discoverability
 Four Search Engine Drivers
 Quality Content
 Page and site relevancy
 Share Worthiness
 Answering questions

13. • Strategy Processes
Content
• Blog Strategy
Marketing
• Share Strategy
http://www.findandconvert.com
• SEO Best Practices
• Search Engine
SEO Marketing
• Keyword Strategy
727-234-0952
• Social Networking
Social
• Relationship Building
Media
• Time Management
• Content Strategy
Training • Social Media
• Digital Marketing