The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.
2. Turbo Charge Your Career Through Social Media
I’m a digital marketer, not a career coach. About three years ago I
had a life changing experience. Due to the fact I am the owner of a
digital marketing agency, and a frequent speaker on social media
marketing, I was asked to speak to a large group of unemployed
professionals. The premise was that the principles of social media
marketing for a business are applicable to people looking for a job.
The experience was eye opening! I learned that many people do not
know how to harness the power of social media in their career. And,
I learned that the strategies we implement for businesses are largely
usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career
seeker and the strategies in this deck can be used by you.
To your success,
Bernie Borges
3. Agenda
Acquire the Mindset of a Triathlete
Social Networking Basics
Social Networking Advanced
Become an Entrepreneur in your Career
Building Your Personal Brand
Good Enough Isn’t
5. Acquire the Mindset of a Triathlete
• Set written goals
• Get a coach
• Accountability partner
• Join clubs
• Develop a routine
• Work on your technique
• Find educational
resources
• Make a commitment
7. Your Career Development Is Your Job
Have a Content Strategy
Social & Professional Credibility
Social Networking
Accountability coach
Measure Action Steps
Measure Progress
Weekly Reviews
Dedicated Workspace
Make Time for Exercise
http://money.cnn.com/2010/07/30/news/economy/building_your
_brand.fortune/index.htm
13. Building Your Personal Brand Not Optional
• You are a Brand! Build your brand…and
• For What Do You Want to expand your career
Be Known?
• Comment on Relevant
Blogs
• Set up RSS Dashboard of
Relevant Content
• Share your Expertise
• Be a Reliable Source of http://money.cnn.com/2010/0
Content 7/30/news/economy/building_
your_brand.fortune/index.htm
14. Set Up RSS Feed of Relevant Content
http://www.google.com/ig
17. Professional & Social Credibility
• Build your Personal Brand
• Be Social
• Share Photos
• Share your Professional
Expertise
• Be Visible
• Volunteer
• Build Relationships (Global)
• Be Human!
18. Professional & Social Credibility
Own Your Name
Online
– Google
– Social Networks
– Website
– Blog
Secure Vanity URLs
http://www.facebook.com/bernie.borges
http://www.linkedin.com/in/bernieborges
20. Three Social Networking Requisites
• Twitter
• LinkedIn
http://www.linkedin.com/in/bernieborge
• Facebook s
http://twitter.com/berniebay
http://www.facebook.com/bernie.borges
24. LinkedIn Basics
• 100% Completed Profile
• Give Recommendations
• Ask for Recommendations
• Update your Status Daily
• Seek New Connections
• Follow Companies of
Interest
• Join Groups
25. Facebook Basics
• 100% Completed Profile
• Paint a Clear Picture of
YOU Build Social Credibility!
• Connect to Friends and
Business Colleagues
• Be Social
• Avoid controversy
• Seek New Connections
• Follow Companies of
Interest
• Join Groups
26. Twitter Basics
• 100% Completed Profile
w/Picture
• Be Interesting
• Share Links to Articles
• Search/Find Like Minded
People
• Update Your Status Multiple
Times/Day
• Follow Friends and Business
Colleagues
• Mix Professional with Social
• Create a branded design
29. LinkedIn Advanced
• Display current and past
positions
• Add apps that differentiate you
• Update your profile periodically
• Be active in groups
• Seek new connections
• Read connections digest
• Read company updates
• Conduct Polls
• Add skills to your profile
77. Twitter
• Schedule Tweets Daily
• Use Twellow to Find People
• Give Shoutouts and Retweets
• Use Twitter Search
• Share Other’s Content
• Share Your Content
• Use & Study Hashtags
• Set up Columns for Keywords/People to Follow
• Consider Multiple Twitter Accounts
84. Consider Mix of Demand &Supply
Redefine Definition of “J O B”
Become Opportunistic
Monetize Your Passion
Become a Content Publisher
BE AN ENTREPRENEUR IN YOUR CAREER
94. Build Your Personal Brand
• Share your Expertise
• Volunteer
• Coach
• Speak
• Promote Others
• Always Build Relationships
• Launch blog/website in your name
www.bernieborges.com
95. Develop The Brand Called You 95
• Authenticity rules
• Alignment w/the corporate
brand
• Content driven
• Not all about “me”
96. Manage the Brand Called You
• Online
– Content
– Social
networks
• Offline
– In the office
– Events
– In the
community
• Hybrid
97. Personal Branding Outside the
Organization
• Networking
– Seek out influencers
– Become an influencer
– Best practices (common sense)
– Avoid “worst” practices
98. Making Time for Personal Branding 98
• Requires two levels of
permission
– Self
– Employer
• Some structure is good
• Flexibility is a must
• Real-time is reality
101. Become a Publisher of Content
• Commit to at least two content assets
– Book
– Blog
– Video
– White Papers
– Podcast Show
102. GOOD ENOUGH ISN’T
Think Like a Triathlete
Be Who You Aspire to Be
Build Your Personal Brand
Be a Content Producer
Always be Networking
Measure Everything You Do
103. Connect with Bernie Borges
Twitter:http://twitter.com/#!/berniebay
LinkedIn: http://www.linkedin.com/in/bernieborges
Facebook
http://www.facebook.com/findandconvert
www.facebook.com/CareerCentral.BernieBorges
Subscribe to my blogs
http://www.findandconvert.com/bloghttp://www.ber
nieborges.com/blog
YouTube http://www.youtube.com/user/bernbaybb
Pinterest: http://pinterest.com/bernieborges/
104. Social Networking for Job Seekers
Training video available online at Amazon:
http://bit.ly/snjsamzn
Editor's Notes
Note: not sure where is belongs but seems to make sense here