Rich media ads are the most effective way to engage your targeted audience with an ad that may contain images or video with some kind of user interaction. The initial load of a rich media ad is 40K or more.

1. Rich Media Ads: Definition, Benefits & Unique Selling Points (USP)
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Rich media ads are the most effective way to engage your targeted audience with an ad
that may contain images or video with some kind of user interaction. The initial load of a
rich media ad is 40K or more. There are mainly 3 types of rich media ads: in-page, out-
page and in-stream. While in-page rich media ads can appear in a rectangle form within a
webpage, out-page rich media ads can float, pop out, peel down and expand across a
webpage. In-stream rich media ads are the most impactful type of rich media ad that
involves streaming pre-roll and post-role video. You can do rich media tracking online
to know your audience behavior that includes how many times your rich media ad was
shown, how many people clicked on it and how many people responded to your call-to-
action.
In recent times, rich media ads has beaten standard and animated displayed ads with their
increased conversions, view-through and click-through rates and impressive feature of
rich media tracking online. Here are 5 great benefits of rich media ads which make them
more effective in comparison to standard and animated ads.
Higher Interaction Rates:
As rich media ads are more eye-catchy than other traditional methods of display
advertising, they could grab the attention of customers more easily. By using rich media
ads, you can increase your customer interaction rates by three times.
Superb Performance:
Rich media delivers superb performance as they can easily convince your audience to
take the desired action online. The result – you get higher click through rates and
conversions.
Increased Brand Awareness:
Rich media ads are more impactful when it comes to engaging audience with your brand.
The best example - All world cup sponsors saw a huge lift in their brand awareness after
using rich media advertising during the event.
Online Tracking Feature:
All rich media ads come with an online tracking feature that allows you to view important
measureable stats about your customers and the effectiveness of your rich media ads.
More Happy Customers:
Rich media ads deliver keeps your customers engaged with your brand. The more
engaged your customers are, the happier they are with your brand.

2. For cost-effective rich media solutions in UK, call Berrylliumone on +44 (0) 2034416513
today! To know more about Berrylliumone rich media tracking online platform, visit
http://berrylliumone.com/platform/rich-media