This document discusses innovation and the future of business. It outlines several key points: 1) Businesses need to focus on solving customer problems by co-creating with customers and exploring customer needs that are currently overserved, underserved, or nonserved. 2) To innovate, companies must detect opportunities by observing sociological and technological changes. 3) The concept of value is shifting from supply-based to demand-based, so companies must define value as what meets customer needs, benefits them, and differs from competitors.

1. A vision of the future
Alfons Cornella, Infonomia

2. Changes…

4. http://www.youtube.com/watch?v=nUQsRPJ1dYw

6. Ambientdevices.com

8. http://www.youtube.com/watch?v=diLq7nHNpOk

9. http://www.youtube.com/watch?v=7xbHRj1Djbo

10. http://www.youtube.com/watch?v=bUxAwMHgrPQ

11. Companies…

12. resources
markets
products

13. how
who
what

14. old:
supply < demand

16. new:
supply > demand

18. The critical
variable…

19. p = output / input

20. +
p = output / input

21. p = output / input
-

22. p = output / input
-
cost reduction

23. robots

24. outsourcing

25. Self-service

26. Value chain

27. Value enhancement
+
p = output / input

28. Customer tuning

31. Value shells

33. p = output / input
efficiency

34. p = output / input
difference

35. resources
supply > demand
markets
efficiency x difference
products

36. resources
…innovation
markets
products

37. …innovation

39. results
ideas mgmt value

40. results
ideas mgmt value

41. How to innovate?
solving
problems…

43. Problems
are not seen
as such

47. http://www.youtube.com/watch?v=X813eTuZJkc

48. Whose problems?
How?

49. How to innovate?
Detecting
opportunities…

50. Sociological
changes

54. Technological
changes

60. How to detect changes?

61. How to innovate?
Exploring
the borders…

64. What do we do well?
What do we know to do well?

65. results
ideas mgmt value

66. How to innovate?
What is value
to our customers…

74. How to innovate?
Value =

75. Needs
Approach
Benefits
Competitors
Hook
Innovation, the five disciplines, Carlson & Wilmot, SRI 2006

76. A conversation
with our customers

79. How to innovate?
exploring customers
overserved,
underserved and
nonserved

80. overserved
www.qbhouse.co.jp

81. underserved

82. nonserved

83. How to innovate?
Co-creating…

84. customers design

85. http://www.youtube.com/watch?v=vTSDPKktbUk&feature=results_main&playnext=1&list=PL0A6CA728EE0DBB9D

86. Customers propose

87. results
ideas mgmt value

88. Business Models…

90. Fuente: Business Model Generation (2009)

91. Fuente: Business Model Generation (2009)

92. Fuente: Business Model Generation (2009)

95. Fuente: Business Model Generation (2009)

99. Fuente: Business Model Generation (2009)

103. Fuente: Business Model Generation (2009)

106. Fuente: Business Model Generation (2009)

108. Co-innovation…

109. Usaa + ups

115. +

118. +

121. +

125. Foster
systematic
intersections

127. so…

128. resources
…innovationmarkets
products

129. 1)
Whose problems?
How?

130. 2)
How to detect changes?

131. 3)
Value is the key word