11. Desktop Laptop vs Tablet
Kleiner Partner Mary Meeker’s 2012 May Report
12. Big Data
In 2011 Mobile data was 8x the size of
web data in 2000
No. of mobile devices exceeds no. of
worldwide population by 2013
Cisco’s Visual Networking Index (VNI) Mobile Report 2012
16. mVideo
52% of mobile traffic is Video
Mobile video is Top activities for mobile users
By 2016 70+% mobile traffic will be Video
Cisco’s Visual Networking Index (VNI) Mobile Report 2012
17. Audio Video Streaming
YouTube is the largest source of mobile web
traffic 12-25%
Netflix 2%
Pandora 6%
Sandvine 2012 Report
19. 2013 Mobile Trends
78% of retailers will invest into mobile commerce.
In 2012 over 41% of smart phone users have
already made purchases using mobile. It is
estimated it will almost double in 2013.
62% of shoppers search for deals digitally for half
of their shopping trips
52% of adults use their mobile while shopping for
advice before making a purchases
20. Shopping Process
Consumers are increasingly beginning the
research and shopping process on
smartphones and tablets and then
migrating the buying to the device itself or
influencing the purchasing decisions in-
store
Research Shopping Buying on Device
Purchase In-Store
1 2 3
26. With one out of two phones are web- and
application-enabled, mobile payments are
predicted to reach up to $214 billion by
2015.
Users are no longer buying only phone-
related stuff using device. It shifted
towards in-store-like purchases: books,
apparel, jewlery, etc. This hints at 2013
being a critical year for mobile’s influence
on other retail channels.
2013 Mobile Trends
27. 2013 Mobile Trends
Gamification driven marketing campaigns
Mobile Camera is an effective way to interact
with customers or to gather information 1)
take a photo of receipt instead of mailing it 2)
take a photo of credit card instead of filling the
form fields 3) take a photo of hotel room instead
of writing a review
29. In-App Purchase
30% of iOS revenue comes from in-app
purchases in 2010
34 of Top 100 Grossing apps are free
monetized by in-app purchases
Epic Games made $10 Million in 2011 from
Infinity Blade 40+% from in-app
purchases
Gamesbrief.com 2011
30. In-App Purchase (IAP)
Average transaction in-app purchase $14
(iOS or Android)
14x revenue than Freemium
51% Revenue from in-app purchases
comes from transactions of over $20
Of that 51%, 30% comes from $50+
transactions
Gamesbrief.com 2011
31. IAP is Addictive
56% of game player that spend a dollar
come back to spend a 2nd time
25% spend 3 or more times
Gamesbrief.com 2011
Spending is a habit
32. Dogs vs Cats
Gamesbrief.com 2011
Loyalty is GOLD
Loyal Purchaser = 20 x One-time Purchaser
20 : 1
Top Purchaser = 100 x Loyal Purchaser
39. iOS SDK
UIWebView
Cloud
HTTP
GET / POST
REST API
XML / JSON
Strategy I
Native App
using
Objective-C
• UIWebView is a lite version
of Safari browser
• Update without approval
process
• Content is layout in HTML5
• Share same content
• Update using CSS template
49. Google Glass
Prototype developed by Google [x]
Google’s most secretive lab where Driverless Car
is invented
Glass Explorer Edition costs $1,500
Rumor from Google Engineers say it costs $300
It won’t accept as consumer product unless it
drops below $200