Social media marketing can boost adults student recruitment results when colleges and universities are willing to allow current and future students to discuss their experiences at the school. It will not work for schools that seek to broadcast only "Lake Wobegon" messages.
Examples from University of Phoenix, Davenport University, and St. Leo University are used.
10. University of Phoenix Build online communities that allow current and future students to… “ interact, keep up with and explore the world of University of Phoenix.”
11. From an obscure home page link… http://www.phoenix.edu/students/online_communities.html
32. To see follower growth… http://twitter.pbworks.com/Universities ... Thanks to Barb Chamberlain http://twitter.com/WSUSpokane
33. Check yourself against competitors… http://twitter.grader.com/..... http://www.twitalyzer.com
34. In the near future… Easier access to online locations… One password open all your doors
35. Easier access to Internet locations… http://openid.net/ ................. http://developers.facebook.com/connect.php
36. The cost of getting started… (From Heather Mansfield at DIOSA Communications, http://www.diosacommunications.com) Create initial sites on FB, MySpace, Twitter, FlickR, YouTube… $2,700 Create sites only on FB, MySpace… $750 Staff time allocation… 25% to 50% at start
43. Thank You! Bob Johnson, Ph.D. President and Senior Consultant Bob Johnson Consulting, LLC Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Research for Online Marketing Success: http://www.bobjohnsonconsulting.com/customercarewords.html