Updated version of an earlier presentation, with January stats for social media use and new examples from Calvin College and Michigan State University.
5. New prominence in higher ed… http://www.connectionsforlife.ubc.ca/community-tools.html http://home.bates.edu/views/social/
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11. Three levels of marketing… Alex Brown at http://www.zehno.com/news-resources/?p=2532 Free Marketing Social media discussions, word-of-mouth, etc. Engagement Marketing Web 2.0, Facebook fan page, Twitter, YouTube, etc. Traditional Marketing Website 1.0, Advertising, PR, Special Events
36. Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Research for Online Marketing Success: http://www.bobjohnsonconsulting.com/customercarewords.html