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Social Media & Mobile Marketing: Recruitment Strategy Opportunities

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Bob Johnson, Ph.D.
Bob Johnson, Ph.D.

The document discusses opportunities for using social media and mobile marketing in graduate program recruitment strategies. It provides examples of how universities can connect with prospective students on platforms like Facebook, YouTube, and LinkedIn by monitoring discussions and responding to questions. It also emphasizes the importance of having a mobile-friendly website as more prospective students access information on their phones. Key recruitment tasks like applying and paying deposits need to be simple on mobile. The document concludes with recommendations to prioritize a mobile-optimized website over separate apps and to engage in ongoing social media participation and monitoring.

BusinessActualités & Politique
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YouTube
LinkedIn
Wikipedia
Rate My Professor
And a host of other sites
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Conversationalists…… 31%
Critics…………………..33%
Collectors………………19%
Joiners………………….59%
Spectators……………...69%
Inactives……………….. 19% ,[object Object]
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2. YouTube…………….19.20%
3. MySpace……………...2.53%
4. Yahoo! Answers……… .98%
5. Twitter…………………. .97%
12. LinkedIn……………… .23%
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Social media allows people to ask questions about the value of your degree and get “experience answers” from your students
Monitor and influence social media discussions
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Update frequently
Monitor what’s happening
Beware of censorship
Prominent links from official website
Monthly activity reports ,[object Object]
Topics of interest
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“ Walled gardens” are gone
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In most cases, don’t respond immediately
Monitor the response of your community ,[object Object],[object Object]
Offering to fix a problem is fine
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Send & receive text messages… 65 to 72%
Send & receive email… 25 to 34%
Access the Internet… 25 to 38%
Send & receive instant messages… 20 to 30%

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