Presentación de Gudog en betabeers madrid de enero del 2013.

1. Find a caregiver for your dog nearby
Loly Garrido - CEO
Javier Cuevas - CTO

3. Problem
Travelling with your dog is not always possible
Solutions so far:
Dog Kennels
Family and Friends
Not customized for each dog.
They are not always available.
Often they are far from the cities.
They don’t have the right experience.
Change dog’s feeding and exercise habits.

5. Solution
Gudog connects dog owners with experienced pet sitters,
ie. it facilitates the task of finding an ideal pet sitter nearby
making it easy as one, two, three.
SAFE ONLINE
PAYMENT
EXPERIENCED
CAREGIVERS
TRUST AND
PROXIMITY

6. Product
SEARCH
BY CITY & SERVICE
CHOOSE A
CAREGIVER
BOOK!

9. Market
Number of
Dogs
Expenditure
per Dog
Expenditure for
dog kennels
Spain
6.000.000
1.500 € / year
345 € / year
UK
8.000.000
£ 1.418 / year
£ 242 / year
USA
61.000.000
$ 1.542 / year
$ 274 / year

10. Business Model
80%
Dog Boarding, Dog Sitting at Home,
or Dog Walking
20%
Phone support
Vet insurance
Money-back guarantee

11. Validation
booking profit x 2 Bookings
10 €
27 €
COST TO
ACQUIRE CUSTOMERS
CUSTOMER
LIFETIME VALUE
adsense + facebook campaigns

12. Steps so far
MAY 2012
started working
JUN 2012
landing page
AUG 2012
mvp release
NOV 2012
joined yuzz incubator
MAY 2013
joined wayra accelerator
40 K € investment
SEP 2013
SOON
landing page united kingdom
mobile app

13. Future
VISION
Gudog as the reference brand
for any pet welfare service in Europe.
NEXT STEPS
○ International expansion: UK, Germany, France, Italy, USA
○ Mobile app to enrich the experience for both clients and
caregivers.
○ Side projects and products with complementary business
models.

14. Behind the scenes...

15. Show me the money
PAYMENTS FOR P2P MARKETPLACES ARE TRICKY
We need some complex things:
○ Preapprovals (to wait for caregiver confirmation)
○ Take a fee (to make money)
○ Payouts to caregivers
OPTIONS IN SPAIN
○ Paypal Adaptive Payments
○ MangoPay
○ Stripe + wire transfers
OPTIONS IN USA
○ Stripe Payouts API
○ Balanced Payments
○ WePay

16. Technology stack
Front-End
○ HTML5 & CSS3 -> HAML & SCSS
○ CoffeeScript
○ Some Twitter Bootstrap
Back-End
○ Ruby on Rails 3
○ MySQL
○ APIs:
○ Facebook Connect
○ Google Maps
○ Paypal Adaptive Payments
○ Sendgrid

17. Continuous delivery
git push
run tests!
deploy!
deliver!

18. Some secret weapons
○ A/B Testing -> Optimizely
3 months trial
○ Event tracking and funnels -> Mixpanel
○ Heatmaps -> CrazzyEgg
free!
3 months trial
○ Chat Support -> PureChat
free!
○ AARR Metrics -> Our handcrafted admin dashboard
took some work, but it’s worth it

19. Team
Loly Garrido
CEO
Dog trainer and expert in pet welfare. She has more than 5 years of experience in
management. She has been working full time on Gudog since May 2012.
Javier Cuevas
CTO
Senior web developer. He is also founder and CEO of Diacode, a 3 years old web
development shop with clients all over the world.
Sakura Go Shun'you Kensha
CSO (Chief Shiba Officer)
More than a year of experience as Shiba Inu.
Gudog’s Early adopter.

20. Thank you.
happy to talk to you!
especially if you are an investor :)
lgarrido@gudog.com
gudog.com
@gudog