media

1. 1) IN WHAT WAYS DOES YOUR
MEDIA PRODUCT USE, DEVELOP
OR CHALLENGE FORMS AND
CONVENTIONS OF REAL MEDIA

3. Camera Shots
Medium Shots, medium close ups
During the process of filming and editing I used
existing music videos from artists Beyoncé and Jessie
J to follow conventions. In Beyonce`s music videos
Green Light and Countdown, she is centre frame and
the background is white. I liked the simple look to the
shots and I chosen to use this so that the main singer
would stand out more in comparison to the other 3
girls.

4. Extreme Close Up
I followed conventions once again, drawing
inspiration from Ciara’s music video ‘I Bet. I like
how her face filled the screen really draws focus to
the main singer. I also directed Jess, the singer in
my video, to look directly at the camera to follow
conventions, just like the I Bet video. I framed this
so that it was mainly her face.

5. Performance
There is a part in the song where there is
a guitar instrumental and I wanted the
girls in the music video to air guitar to it. I
drew inspiration from the McBusted video
Air Guitar as when they are playing their
guitars they disappear therefore they look
like they are playing an air guitar.

6. Make-Up
Make-up wise in my music video, Jess
wore red lipstick which is used in a lot
of music videos such as Taylor Swifts’
‘Blank Space’, Meghan Trainors ‘Lips
are movin’ and Rita Ora’s ‘R.I.P’. The
red colour is a bold statement and
really draws focus to the lips, especially
in the close up shots.

7. Costume
I have picked out four artists from different music videos that wear
similar clothing to what the girls wear in my video. The artists, from left
to right, include Cher Lloyd, Jessie J, Ella Eyre and Jess Glyne. By
following certain styles that existing artists wear in their music videos
shows that I have followed conventions.

8. Green
Screen/location
I used the studio to film my
entire music video. I planned
to originally use the green
screen so that I could change
the colour of the background
although when it came to
editing it would not work.
After showing a number of
peers about it, they said that
the green looks good. Using a
bright colour as a background
reminded me of the ‘Love is on
the Radio’ video by Mcfly.
For the main singers
background I chose to use a
white background to contrast
her to the other three girls.
Also her clothes stand out well
and go with the background
well. I got inspiration from

9. Lighting
For my music video, I have used high key lighting to
follow conventions and to give the video a light and
happy feel to it. If I had used low key lighting, the
music video would not have the same effect because
high key lighting is light and makes people feel
happy.

11. For the shot with four lips in
different colours I drew
inspiration from the music
videos Green Light,
Countdown (Beyoncé) and
Wings (Little Mix). I thought it
was a good effect to
emphasize the lips and
adding different colours
made it more interesting.

12. The three way split screen is
a really good effect that I
have seen in a couple of
videos such as I Bet by Ciara.
Using this split screen looks
and works really well with
the music video.

13. I have used yet another
type of split scree where
here it is split into 9. I
have seen this effect
used in Beyonce`s
Countdown video

14. I used a double
split screen on a
couple of parts in
my video. I really
like the look of
them and I think
the make the
video more fun to
watch. I took
inspiration once
again from
Beyoncé's video
Countdown.

15. Lip syncing
One of the most noticeable conventions
in music videos is lip syncing which
appears in a lot of music videos. The lip
syncing shows the artist singing their
song and looks like they are singing it
right there. In my music video, Jess is lip
syncing as she is the main artist.
Achieving good lip syncing means that
the track needs to be played through
filming so that it is not out of syncing and
look unprofessional. I have used Jess
Glynne’s Hold My Hand and Beyoncé's
Grown woman videos as examples.

16. How I challenged conventions
I would say I didn’t challenge as many
conventions as I wanted my music video to look
professional. However, I would say I did
challenge conventions by the choice of the
location. I used the same, continuous location
for the whole video which in the process of
planning I was worried about. I chose to keep
the green screen because one; when I applied a
different colour background, the keying tool on
Final Cut Pro made the clothing on the go funny
which didn’t look good. Therefore I challenge
conventions by keeping the green screen as a
background.

18. Digipak

19. The conventions of a front cover
After researching different front covers, I have picked
out the conventions of front covers of CD’s which helped
my product look professional.
• A main image of the artist which takes up the majority
of the frame with the artist looking directly at the
camera. The shot used is usually a mid shot.
• The artists name in large font at the top of the page.
• The album title either larger or smaller than the artists
name, sometimes in different font or colour.

20. Comparing
my album
cover to
existing
products
Here is my album cover compared to a selection if pop
album covers that I have picked out. These existing album
covers are what I drew inspiration from whilst creating my
own which feature artists such as Ariana Grande and Demi
Lovato. I liked the style, layout and colour schemes of the
album covers, especially Demi Lovato’s and Rita Ora’s. All
covers have just the artist in a close-up/ medium close-
up shot with most of them looking directly at the camera.
I followed this convention, having my artist re-create this
and taking her photo from a medium close-up. Whilst
editing, I decided to make the theme black and white with
red, like Rita Ora’s album cover. Overall I think that it

21. The conventions mine follows
I have placed the artists name at the top,
centre of the cover to follow conventions
and because I think it looks good there.
The text colour I chose is black because it
contrasts well with the white backdrop and
makes it stand out more as oppose to it
being at the bottom of the cover. The font
I used is off a website called Dafont.com
and under the title ‘Basic Font’. I like this
font because it looks clean cut and it
doesn’t look clustered.The main image is of the featuring artist,
Jess Kelly. She is giving direct address to
the audience which helps connect the
audience to the artist and is a good
technique to catch someone's eye. I used
a medium close-up to also follow
conventions but also because it looks
professional. I got the artist to wear
black so that when I placed the red text
on top of her it would stand out. The
costume also goes well with the colour
scheme.
Like the artist name, I have used the
same font to show continuity on the
album title ‘Sexy Lady’. I used red for
this text to connect with the lips on the

22. The conventions of a back cover
After researching different back covers, I have
picked out the conventions of back covers
which helped my final product to look
professional:
• The track list in clear font
• Either, an image if the artist or an abstract
design which matches with the front covers
colour scheme
• Copyright text at the bottom of the page
• Barcode

23. Comparing my
album back
cover to
existing
products
For my back cover I had one
certain existing product that I
really liked and wanted to re-
create it. The product that I am
talking about is from Demi
Lovato’s album ‘Demi’ where
there are lines that are
scattered around the cover and
text, following the colour
scheme black and white. I used
a similar style on my own
product, adding red on the text
to give it more colour.

24. The conventions mine follows The track list is a convention of back
cover. I have placed the list in the
centre of the cover to be the main
focus. It is in a similar font that I have
used on the front cover and is in red to
stay with the theme of black, white and
red.
The background of the cover is a
numerous amount of lines placed in
certain places. They are all black
because, like the ‘Demi’ album, to look
good and interesting to look at.
Towards the bottom of the back
there is the ‘compact disc’ logo,
barcode and copyright rights. These
are conventional to have on the back
of a CD cover because things like the
barcode allow the customer to buy
the CD. The copyright text informs
the customer and any other people
that this CD belongs to artist.

25. The conventions of a spine
After researching different spines, I have
picked out the conventions of them which
helped my final product to look professional:
• Artists name
• Album name
• Serial number
• Record company logo

26. The conventions mine follows
This convention is essential because it lets the
audience know who’s album it is. It also connects
the front cover to the spine as it includes the
same text as the front. I kept the colours of the
font the same as the front cover to ensure my
product had continuity.
The serial number
is a convention I
found from
researching
existing spines. It
gives the CD an
individual number
of identity.
The record label
is usually
included on the
spine. This shows
the audience
what record label
the artist is
signed to. In this
case, I have
chosen to use

27. The conventions of CD disks
From my research on exsisting
CD designs I have picked out the
conventions of a CD:
• Artists Name
• Album Name
• Disc Numbers
• Copyright Texts

28. Magazine Advert

29. The conventions of a magazine advert
After researching different album
magazine adverts, I have picked out
the conventions of magazine adverts:
• The name of the artists
• An image of the artists
• Release Dates
• How to purchase the album
• Social Media Icons
• Reviews

30. Comparing mine to existing products
Here is my magazine advert compared to some
existing products, including adverts such as Olly
Murs and Ellie Goulding. They all have the same
conventions applied to them which I have applied to
my own. Jessie J’s advert gave me my main
inspiration for my poster because I like how the main
image is at the top and the text at the bottom.

31. The conventions mine follows
Name of the artist and
Album title: I have followed
a similar layout to Jessie J’s
poster whilst considering
the layout of the poster. I
have put both texts in red
to show continuity
throughout the ancillary
text
Reviews: Here, I have
used 5 stars for the
reviews which are from Q
Magazine and Heat
Magazine which informs
the audience that this is a
5 star album and will
make them want to buy
it.
Main image: The main
image here is of Jess and
is an important
convention to have
because it lets the
audience know who’s
album it is.
Release Date: On my
poster, the released date
is ‘out now’ which
informs the audience that
the album is out now.
Social media icons: This
is an important
convention because it lets
the audience know that
the artist is on social
media. I got the icons in
Where to buy the album: I
have included the icons
Google Play and iTunes
because these icons
inform the audience
where they can buy the
album or single from.