The Next Stop on Top contest will attract an audience of 1.2 million continuously over a 3-week time period. This kind of market saturation is clutch in securing the modern hip hop fan as a customer.

1. PROJECT ABSTRACT
Broken Beatz Entertainment is seeking to partner with commercial companies to
expand the “Next Stop On Top” talent search contest with the goal of creating a
popular hip hop record. The objective is that by the end of the contest artist will
recognize the Broken Beatz Entertainment as a powerhouse for good music and the
audience of both the selected artist and our partners will increase on a measurable,
and profitable, scale. Funding in the amount of $9500 is requested for travel and
lodging expenses, video production, marketing and advertisement. Sponsors will be
allowed certain privileges when it comes to the size of association they wish to
adhere to.
STATEMENT OF NEED
Broken Beatz Entertainment is prepared to launch a branded advertising campaign
that will reach an audience of approximately 1.2 million. The Broken Beatz
Entertainment website boasts a monthly audience of 70k listeners per month and has
partnered with various hip hop websites and blogs to advertise and promote the
selected beats and the contest. The grand prize of the “Next Stop On Top” will
receive an expense paid trip to Austin, TX where the song will professionally recorded
with Broken Beatz Entertainment producer NBanks. A video shoot is also planned as
well as a headlining showcase at a popular downtown Austin, TX location.
Preparations are being made to create top-of-the-line events, processes and
promotional products, including but not limited the creation of viral videos that will
be positioned on hip hop centered magazines, sites and blogs.

2. ORGANIZATIONAL PLAN
Broken Beatz
Task/Responsibility Years of Experience Qualifications
Personnel
Producer, contest 10+ years producing for
Nelson “NBanks” -Owner of Broken Beatz
overseer, owner of Broken independent artist and
Morris Entertainment
Beatz Ent. creating beats
-Has created and promoted
concerts, events and fundraisers
5 years, owner of for various Michigan based
Christian Reed Promotions and Marketing BethanyEast PR & Mgmt. companies
Consulting -Bachelors concentrated in Public
Relations and Marketing from the
University of Michigan-Ann Arbor
Website devoted to
reaching independent hip -With over 50k hits per week, this
hop artists and keeping site has partners with Broken
them in contact with Beatz to create a very active
HipHopLeaks.net Marketing
industry insiders, possible following for NBanks and his
partners and to update Broken Beatz Entertainment
them on new production team
trends/products
5+years in video editing
Videographers/Responsibl -Owners and creators of
Shoot Good Media and production located in
e for gathering all footage ShootGood.com
the Austin, TX region
Other qualified persons to be included after the creation date of this contract. Their information will be available upon re quest.

3. BUDGET
The “Next Stop On Top” budget is based on the fact that the hip hop community is
constantly in search of the next, newest most innovative product, sound and trend,
therefore it is necessary to create and promote using methods that align
themselves with avid consumers of hip hop.
TASKS COSTS SPECIFICS
Contest Infrastrusture
Hotel & Lodging Lodging for contest winner
Footage collected also includes
that of the recording session in the
Video Shoot
studio, as well behind-the-scenes
footage.
Divided to create viral "teaser"
Production Cost: Video Editing $4,500 videos, edited as promo spots
centered around specific sponsors.
Concert featuring grand prize
winner, recording artist Fashawn,
Performance Showcase
and other local Texas hip hop
artists.
Production Cost: Sound
equipment, location rental
Promotions/Marketing
Campain to gain interest using
popular sites, including but not
Social media campaign limited to Vimeo, Facebook,
Twitter, LivingSocial as well as
$3,150 internet blogs and freelance press
Flyers to be disitributed to selected
promotors within highly populate
Graphic /Web Designer Fee
cities across the board. Printing
cost and distribution included.
Follow Up/Response
Footage selected to create
Footage Editing and Distribution:
$1,850 promotional viral videos for "Next
For product and sponsor
Stop On Top" sponsors and
promotional purposes.
partners
TOTAL $9,500

4. RETURN ON INVESTMENT
Depending on the amount each sponsor wishes to invest in the contest, here are a few standard
promotional incentives sponsors can look forward to:
• Reaching a diverse audience of approximates 1.2 million connoisseurs of hip hop
• Via blogs, e-news, web banners and ads, the BrokenBeatzEnt.com website
• Press Release announcing partnership, forwarded to news and media sources in large cities
with a large hip hop audience
• Multiple branding appearance on appropriate printed and viral advertisements
• Mentions and notations in all future press releases and e-radio and radio interviews
• May include links to specific sites if that information is clearly presented
• Logo placed within either first 7-seconds or last 10-seconds of all viral promotional videos
• Specific viral commercials will be created to promote individual partners and sponsors
• Post-contest promotion plan
• To be featured and promoted using the created social network, the Broken Beatz website,
individualized Vimeo and Youtube channels and released in the press as a teaser for the next
phases of the “Next Stop On Top” talent search series.
We are dependent on the marketing structure of the fast moving internet-savvy, tech-loving hip hop
consumer, where the demographic has grown to not only recognize good music, but seek it out using a
series of well-publicized portals, hashtags and search engines. The connectivity of the community that
the Broken Beatz Entertainment brand is trying to create has already been tested and deemed lucrative,
mix that with the culture of the contestants and this event will be a sure success. We believe that with
the adjusted marketing plan the diversity of the contestants will vary greatly, we’d like to supplying our
partners and sponsors the opportunity to communicate with approximately 1.2 million people.
• Complete saturation over such a quick period of time in such a large capacity is the next and last
positive.

5. PROJECT PLAN
Date Tasks
Create and load selected beats to Broken Beatz website for download
by contest participants
Beats will be leased at a discounted rate (normal price varies
between $24.99 and $44.99)
25 Leasing has been deemed necessary in order to limit the
amount of entrants to those that are extremely serious in
starting a career in the music industry. Broken Beatz feels that
this process is also necessary in finding entrants that are
familiar with the production process.
April
Distribute Press Release
Forwarded to 10 newswires across the country, approx. 150 hip
27
hop centered blog sites, e-radio stations, specific artists,
promoters and managers.
Contact potential sponsors and distribute proposal for funding
Energy Drinks
Music Apps for iPhone and Android
28 Tobacco Products and Distributers
Alcohol Products and Distributors
Independent Clothing Companies
Hip Hop centered brands and campaigns
Press Tour
Solidifying interviews on various channels to promote artists to
1 enter the contest
Distribute Viral Video/Slide Show pushing for contestants to
become competitive in their submissions
May
Contest Opens
Contestants are allowed to use the $5 off coupon code to lease
15 the necessary beats
Contestants can upload their entries to the Broken Beatz
website
Free Style Cipher hosted in Houston to promote the contest
20
Serves also as a listening party for Broken Beatz Contest

6. Viral Videos created to show the competition amongst the contestants
22
Viewable on the Broken Beatz Ent. Site and social network
Marketing and Promo Tour continues to do whatever necessary to
promote the event
24
Creating partnerships with rising brands, organizing events to
May
gather submissions
Create and market "Showcase Event" featuring some local artists to
culminate the contest
25
Streamed live on various e-TV sites
Performances from independent artists
Contest Closes
30 Updates all participants of the closing of the contest & announce
the review process
Contest Finalists are announced for Public Voting Capability
Contestants will be able to promote their entries within their
4
individual social networks, gaining votes for their music from their
friends and family
Public Voting Capability ends and submissions are narrowed to name
the winner
Winner is named, promotional material created to announce and
11 publicize the ending of the contest and names date of the
"Showcase Event", based in Austin, TX
June
Begin search for local contestants to participate in the "Showcase
Event"
Production Time
Recording session with Broken Beatz Entertainment crew,
24 Shootgood media, the contest winner and recording artist
Fashawn
Video Shoot for selected song
"Showcase Event"
Location TBD, Austin, TX
26
Promoted via social network sites, blogs, news and media portals
and on the Broken Beatz Entertainment site

7. Contact Information
Nelson “Nbanks” Morris Chris Reed
Owner/Producer, Broken Beatz Ent. Public Relations, BethanyEast PR
brokenbeatzent@yahoo.com chrisreed07@gmail.com
(832) 492-5294 (313) 355-3701
BrokenBeatzEnt.com About.me/ChrisBethany