Beth Harte / Social South 2009: Social Media Planning & Measurement
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Social South 2009 presentation on social media planning and measurement as presented by Beth Harte, Community Manager, MarketingProfs
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Beth Harte / Social South 2009: Social Media Planning & Measurement
- 1. Social Media Planning & Measurement: Proving (or not) the Value of Social Media Beth Harte Community Manager, MarketingProfs @bethharte
- 2. Why Measurement is Important
- 3. The silver bullet myth Image source: realestatedementia.com/
- 4. Are you ready for hard work? Image source: http://imagecache2.allposters.com/images/JAG/03-PS35-6.jpg
- 5. Politics will always exist Image source: http://www.cartoonstock.com/newscartoons/cartoonists/tcr/lowres/tcrn92l.jpg
- 6. Image source: clarinet-now.com Tactics without a plan...
- 7. Don’t think you need a plan? Image Source: www.bulldogblog.net/articles/wp-content/uploads/2009/02/money.jpg
- 8. With a plan... Image source: clarinet-now.com
- 9. How to write a measurable plan
- 21. Plans need to be flexible Image Source: Flickr, ralphventon
- 22. What to measure when it comes to social media
- 23. Typical Measurement & Value Image sources: harperstudio.typepad.com, tiphut.wordpress.com , bp.blogspot.com, publichealth.columbus.gov, bmwblog.com, conversationmarketing.com
- 28. SM Measurement of Engagement Image sources: digitalstrategy.govt.nz, orionwell.files.wordpress.com, itqb.unl.pt, iStock, gognis.net
- 31. Benchmarking Image Sources: http://www.defenselink.mil/ & http://www.sweatyguineapig.com Where did we start? Plan #1: 15 lbs. overweight Plan #2: $50,000 in sales Where did we end? Plan #1: 7 lbs. overweight (lost 8 lbs) Plan #2: $62,500 in sales (25% increase)
- 35. ROI – What’s the R? Image sources: http://www.mywasher.net & http://mymoneymakingexperiment.commoney-blogging.gif
- 36. ROI – What’s the I? Image sources: blogs.discovermagazine.com, www.ecu.edu, www.clydepumps.com/overview-2
- 37. ROI – Plan #2 Gain from Investment – Cost of Investment Cost of Investment And is always expressed in a percentage! $12,500 - $11,100 $11,100 ROI = 13% Sales Expenditures
- 38. Measurement is a puzzle Image source: www.askmario.com/backtalk/backtalk_puzzle.php
- 39. Where tools can help and where they can’t
- 40. Tools to help measure
- 41. Tools to help measure Image Sources: mentalfloss.cachefly.net, www.orthonurse.org, i.ehow.com/images, www.smbmarketingguide.com/
- 42. Who needs to be involved & what management expects
- 46. Only $49. Free for Premium Members !
- 47. Q A &