Media Evaluation

1. In what way does your Media
product use, develop or challenge
forms & conventions of real media
products?
Charlie Norris

2. Codes & Conventions
• The codes & conventions know what genre of
music interests them the best. For music videos
they also help people understand the music
genres too.
• They can be placed into 2 categories –
‘TECHNICAL’ and ‘SYMBOLIC’
• TECHINCAL = Structures how equipment and
technology are used in order to show the
meaning, this is usually shown using different
camera shots and angles. Also by editing in a
unique and different way by using non-diegetic &
diegetic sound as well as linking it towards the
chosen genre.

3. Codes & Conventions (Cont.)
• SYMBOLIC = Shown by the connotations &
denotations as it shows signs and the
meanings behind them. It’s done most
effectively when it shows mise-en-scene
throughout the video including facial
expressions to show how somebody is feeling
within that specific moment.

4. Our music video: The Fray – ‘How to
save a life’
• Within our music we decided to use the genre ‘Indie-
Pop’ as I was familiar with this genre from using it last
year and my partner used the Pop genre to create our
music magazines.
• This therefore meant that we both have good
knowledge and understanding of how we can portray
these 2 genres together as a collaboration and make
them work well together. In order for us to associate
our music video to Indie-Pop we added in conventions.
For example, using costume & clothing to give our
character an Indie look, which is unique and different.