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Market/Planning Study Results, Capital Campaign Recommendations,[object Object],Marketing & Development Committee, May 20, 2010,[object Object]
Why Conduct a Study?,[object Object],Gauge current perceptions of prospective donors and other important “players”,[object Object],Determine if your community understands the importance of the proposed projects,[object Object],Assess readiness for the campaign, the amount that might be raised and the time required ,[object Object],“Light a fire” under prospective donors,[object Object],Evaluatestaff and volunteer capacity to mount a successful campaign successfully,[object Object]
Advantages of a study,[object Object],Proper preparedness = better volunteers and larger lead gifts and, ultimately, more money,[object Object],Set the highest feasible goal and develop the best strategies to achieve that goal,[object Object],Lower risk of missing a campaign goal and ending a campaign with frustrated board members and donors,[object Object],Identify potential pitfalls before launching,[object Object],Unsuccessful campaigns were typically launched without a proper feasibility/planning study: ,[object Object],92% success rate for campaigns preceded by feasibility/planning studies,[object Object]
Possible Outcomes,[object Object],Proceed with the capital campaign at the proposed dollar level ($1,725,000),[object Object],Proceed, but at a lower dollar level than originally proposed,[object Object],Postpone the campaign until the organization has addressed certain important issues,[object Object]
Review of Timeline,[object Object],Fall/Winter ‘09: Committee & staff discussions about fund & friend raising strategy, capital campaign,[object Object],Jan ‘10: Presented plans for study at board meeting,[object Object],Feb/Mar ‘10: Research and study prep,[object Object],Apr/May ‘10: Conduct study, compile results,[object Object],May ‘10: Present results at board meeting,[object Object]
Hind Sight,[object Object],Always 20/20!,[object Object],Survey distribution,[object Object],Communication plan,[object Object]
Cost,[object Object],Depends on level and complexity ,[object Object],$15-50,000 or more,[object Object],3 to 6 months or more to complete,[object Object],One estimate: $35-50,000 based on survey*,[object Object],Upfront cost = investment to save money and avoid embarrassment; optimize subsequent investment,[object Object],Our cost: $,[object Object],*"Capital Campaigns: Constructing a Successful Fundraising Drive", National ,[object Object],Center for Nonprofit Boards, (2001), Edward Schumacher,[object Object]
Data vs. Intuition,[object Object],Like benchmarks, data can confirm intuition or provide counterintuitive outcomes,[object Object],More is less,[object Object],Accurate, retrievable data is key—without it cultivation is a huge challenge,[object Object],Each supports the other,[object Object]
Ondessonk Planning Study,[object Object],Researched consultants  ,[object Object],Checked with the Diocese,[object Object],Hired Jim Edgar ,[object Object],Developed surveys,[object Object],Completed 18/29 personal interviews,[object Object],Received 98/304 paper surveys (mail),[object Object],Compiled and analyzed the results,[object Object]
What Did We Learn?,[object Object],A LOT!,[object Object],Overall attitude is good, but more communication is required,[object Object],Tell the story of Camp *today*,[object Object],Strongest and weakest features were not a big surprise,[object Object]
What Did We Learn?,[object Object]
What Did We Learn?,[object Object]
What Did We Learn?,[object Object],11 out of 18 interviewees did not believe (7) or did not know (4) whether our gift pyramid was achievable,[object Object],50% of interviewees, 54% of survey respondents believed the economy is currently affecting their personal gift decisions,[object Object]
What Did We Learn?,[object Object],7 out of 18 interviewees ranked us as below #3 among their philanthropic interests (38%),[object Object],65 out of 83 survey respondents ranked us in top 3 among their philanthropic interests (78%),[object Object],30 out of 83 mailed surveys ranked us #1 (36%),[object Object]
What Are We Going to Do?,[object Object],Marketing and building relationships is a significant opportunity for growth,[object Object],We need to do a much better job of communicating with donors, cultivating relationships,[object Object],We could raise $750,000 - $1,250,000,[object Object],But not for 12-18 months,[object Object],The donors are interested, but not ready to dive in,[object Object]
The Projects,[object Object],Build new bathhouses (1),[object Object],Install new water, phone & sewer lines (2),[object Object],Retire our debt (4),[object Object],Upgrade technology (7),[object Object],Restore areas of Lake Echon (3),[object Object],Build the bridge (5),[object Object],Resurface roads and parking lot (8),[object Object],Build/upgrade staff housing (6),[object Object],Upgrade sheds (9),[object Object],Left rank: interviews; right rank: surveys,[object Object]
What’s Next?,[object Object],Comb through the results and create a comprehensive communication and cultivation plan,[object Object],Ramp up communication plan to donors,[object Object],Spend the next 12 months cultivating (involving Board members),[object Object],Then follow up with questions to a few key prospects,[object Object],Reevaluate launching capital campaign,[object Object]
Reputation Management is…,[object Object],Building authentictrust between your organization and the people that matter most to you.,[object Object]
Value of Reputation,[object Object]
Today’s Relationship Drivers,[object Object],Satisfaction with experiences,[object Object],Consistency,[object Object],Trust,[object Object],Commitment (personal),[object Object],Transparency (honesty),[object Object],Sources: 	Terry Flynn, Ph.D., McMaster University, DeGroote School of Business,[object Object],	David Armano, darmano.typepad.com,[object Object]

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S I U E Web Content Best Practices
 

Camp Feasibility Study Results, 5-20-10

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Notes de l'éditeur

  1. Include diocese research
  2. Amy Rome, The Rome; Wendy Dyer, WD IncMail: typically 10%, we got 30% with more coming inMore interviews scheduled