1. Communication with an Impact SIUE Web Content Best Practices 05.12.2009 Prepared for: SIUE Faculty & Staff Content Managers Prepared by: Joy Milkowski joy@accessmarketingcompany.com

3. There is one scheduled break

4. You will NOT need your laptop during the class – just a sharp pencil!

6. 3 Basics

7. Geek Speak

8. Who Cares?

9. Text for “Bots”

10. Content for People

11. Messaging for Success

12. Landing Pages Explained

13. Social Proof

16. Usability

18. Yahoo

19. MSN

21. MySpace

23. Blogs

25. Give the user choices, as if having a conversation

27. Distinct value proposition: try to convey WIFM – what’s in it for the visitor

29. Sign up for E-newsletter

30. Download information

31. Connect with us on social media/bookmark the page

33. Create feelings which become thoughts/actions (with images and minimal text)

35. Their fellow students

37. Showcase a variety of activities and student life elements

38. Highlight resources and student services

41. Signal: noise – rising above the noise connects you with prospective students

42. In an age with so many choices… you can affect the students who choose your programs

43. No one tells your story and your value better than YOU, so share with students and parents

44. What you portray to prospective students and parents AFFECTS THEIR DECISION to enroll!

45. Each of us can impact the success of SIUE

46. What are your goals for your pages?

48. Content with keyword density for search terms relevant to the page

49. Human readability

50. Hyperlinks to relevant content within your site (a/k/a “cross links”)

51. Hyperlinks from outside websites linking in to your site with specific keywords

54. Personalization – which means you give them their choice of info

55. People they can connect with – images, video, audio

56. Stories of other students who have done it before and succeeded

57. Real answers to their actual questions

58. Future job outlook and opportunities

59. Data to substantiate your information

61. It is the logic-based value you can provide

62. It is the emotions are you creating to “connect” with your prospective students

63. It is your opportunity to tell stories and share ideas rather than talk AT your future students

64. Your willingness to listen is important; invite participation where appropriate

66. Pages can line up with traffic sources you’ve created

68. Distinct value proposition (as specific as possible)

69. Highlight department characteristics and appeal

71. Talk with us or schedule a face-to-face visit

72. Friend us on Facebook/Follow us on Twitter/Bookmark the page

73. Tell-a-friend/E-newsletter

75. Be purposeful and control your message

76. Participate in the conversation, starting with LISTENING & OBSERVING

77. Encourage your current students to get involved

78. Don’t be afraid of video, podcasting and more

82. Concerns are usually a signal that more information is needed – this is where the site can become more deep with contentLet’s create your sitemap – and Jim can work with you on developing your sitemap further.

85. How are you better than them?