1. Quick Response Codes in Today’s
Business Economy
Lowes Case Study
Group 5
INL 631 Mike Bevilacqua
Technology Reggie Parks
Architectures Brian Pillar
Summer 2012
July 22, 2012
3. History of QR codes
• First developed In 1992 by Denso Wave to
improve supply chain management.
• Picked up by business to improve on a wide
variety of business functions.
– Inventory management and logistics
– Business process improvement
– Admitting (healthcare)
– Data entry
– Promotional material and advertising
3
4. QR Code Statistics
– 6.2% of current smartphone users have scanned QR codes with their
smart phone
– Approximately 60% was male and 30% was female
– About 80% of consumers who scanned QR codes in 2011 were between
the ages of 18 and 24, 30% were between the ages of 35 and 54, and 20%
were under 18 or over 54.
– 28% of QR code scans originated from a printed magazine or newspaper
while 20 % originated from product packaging, 16 % originated from
websites and, 14 % originated from posters or kiosks
4
5. How QR Increase Sales
• Offers Extensive
Marketing
• Ties Offline Marketing
to online content
• Stimulates Location
based Activity
• Promotes Products and
Services
• Provides Point of
purchase information
6. QR Hardware/Software
• QR Scanning Software
for Mobile
Devices(Iphones,
Blackberry’s, Androids)
• Scanning software such
as: Scan for Iphone,
Optiscan, and I‐nigma)
• Hardware: QR
Generator
9. Summary
• Technology Been
Around Since 1992
• Businesses Use To
Increase Sales
• Benefits
• Cost Efficient and Easy
To Implement
• Long Term Benefits and
Maintenance
10. A Case Study: Lowe’s Home
Improvement Warehouse
• QR Code’s Today
• What Lowe’s Can Build
On
– External Marketing
– Internal Operations
– Social Media Recognition
11. A Case Study: Proposal
• Start marketing campaign using QR codes on
public transportation.
• Year 1 create 16 various QR codes, one for each
department at Lowe’s and two to link to Lowe’s
social media. Double to amount of QR codes
every year from years 1‐5.
• Start with 5,000 vertical rail adds and grow by
5,000 per year.
19. Works Cited
• BeQRious. (n.d.). Retrieved July 18, 2012, from http://beqrious.com/the‐benefits‐of‐using‐qr‐codes‐as‐a‐
marketing‐vehicle/
• Denso Wave. (1021). Retrieved 7 16, 2012, from http://www.denso‐wave.com/en/solution/index.html
• Mobile‐Barcodes.com. (2012). Retrieved 20 2012, July, from http://www.mobile‐barcodes.com/about‐qr‐
codes/
• Nielsenwire. (2012, March 29). Retrieved July 20, 2012, from
http://blog.nielsen.com/nielsenwire/online_mobile/smartphones‐account‐for‐half‐of‐all‐mobile‐phones‐
dominate‐new‐phone‐purchases‐in‐the‐us/
• QR Code Guide. (2012). Retrieved July 18, 2012, from http://qrcodeguide.org/
• APICS. (n.d.). Retrieved July 19, 2012, from http://blog.apics‐sgv.org/qr‐codes/
• Chaffey, D. (2011, September 1). Smart Insights. Retrieved July 18, 2012, from
http://www.smartinsights.com/mobile‐marketing/qr‐code‐marketing/qr‐codes‐location‐demographic‐
statistics/
• Graham, J. (2011, Octobrer 28). USA Today. Retrieved July 17, 2012, from
http://www.usatoday.com/tech/columnist/talkingyourtech/story/2011‐10‐28/qr‐codes/50970554/1
• What’s the Beef with QR Codes?” by Ben Baltins
• (http://blog.mobileembrace.com/2012/05/whats‐the‐beef‐with‐qr‐codes/)
• Date Accessed 7/23/12
• Goldstein Media LLC (http://www.goldsteinmedia.com/philadelphia‐web‐design‐services/)
• Date Accessed 7/23/12
• Goalcrusher (2011, December 29th) Using QR Codes in Marketing. Retrieved from:
• http://www.goalcrusher.com/using‐qr‐codes‐in‐marketing/
