Follow me on twitter @theyogee for updates on more presentations. Using Twitter is a guide on how business can use twitter for inbound marketing and branding their products. Various new features and applications are discussed to enhance the experience of using twitter. Share and comment below.

1. TWITTER
Introduction Create Account
Things to Avoid Speak & Listen
Guidelines

2. Twitter
A guide for Social Media Marketers
Yogesh Aggrawal
Inbound Marketing Officer
Sparrow SMS
^

3. Content
Introduction Create Account
Things to Avoid Speak & Listen
Guidelines

4. A Brief Introduction
Introduction Create Account
Things to Avoid Speak & Listen
Guidelines

5. What is Twitter anyway?
• Twitter is an information network made up of
140-character messages called Tweets. It's an
easy way to discover the latest news related to
subjects you care about.

6. How is it useful?
• Twitter contains information you will find
valuable.
• Messages from users you follow show up on
your home page for you to read.
• It’s like being delivered a newspaper whose
headlines you’ll always find interesting
• You can discover news as it’s happening, learn
more about topics that are important to
you, and get the inside scoop in real time.

7. Is it necessary for me?
• YES! It is.
• The website is like a big social newspaper
where you can post anything you want to
shout out to the people
• It is a semi-professional way of being socially
visible online
• Build links & contacts, join discussions, and
become a digital celebrity.

8. • Some people find it useful to contribute their
own Tweets, but the real magic of Twitter lies
in absorbing real-time information that
matters to you.
• And for businesses, the real value lies in
distributing real-time information that
matters to their followers and related people.

9. Scope
• Twitter connects businesses to customers in real
time—and businesses use Twitter to
– quickly share information with people interested in
their products and services,
– gather real-time market intelligence and feedback,
– and build relationships with customers, partners and
influencers.
• From brand lift to CRM to direct sales, Twitter
offers businesses an easy way to reach an
engaged audience. ^

10. Content
Introduction Create Account
Things to Avoid Speak & Listen
Guidelines

11. Launching on Twitter
Introduction Create Account
Things to Avoid Speak & Listen
Guidelines

12. Creating Account
• Simply create an account like any other social
media website
• It’s best to begin your journey by finding
and following other interesting Twitter
accounts.
• E.g.: Businesses you love, public service
accounts, people you know, celebrities, or
news sources you read

13. Once you’ve an account
• You'll have a new page of information to read
each time you log in.
• Click links in others' Tweets to view
images/articles they've linked to.
• Click hashtagged keywords (#) to view all
Tweets about that topic.
^

14. Content
Introduction Create Account
Things to Avoid Speak & Listen
Guidelines

15. Start Tweeting
Introduction Create Account
Things to Avoid Speak & Listen
Guidelines

16. Speak Up
1. BUILD A VOICE: Retweet, reply, react
Tip: If you're a new user, others are more likely to
find your messages if they are Retweets or
@replies.
2. @MENTION: Include others in your content
• This can help you think of what to write, will draw
more eyes to your message, and can even start a
new conversation.

17. Explore
3. GET FANCY: Explore advanced features
– lists, direct messages, favorites
– Include images or videos in Tweets,
– connect Twitter to blog, Facebook, or website
Tip: The best way to gain followers on Twitter is to
regularly engage and contribute in a meaningful
way.

18. Group On & Share
4. Share updates on a upcoming event or topic
by using a common hashtag. Chat.

19. Lists
5. LIST: Simply reading tweets of people you list
under a particular title.
– no need to follow
– Expert list, Industry peers & Professionals
– Recognize & Reward Customer’s list
– Event Attendees & Live Tweeters list

20. IMPORTANT
• Content is the King,
Engagement is the Queen
^

21. Content
Introduction Create Account
Things to Avoid Speak & Listen
Guidelines

22. Best Practices
Introduction Create Account
Things to Avoid Speak & Listen
Guide
-lines

23. Build a community
• Build your following, reputation, and customer's
trust with these simple practices:
• Share. Share photos and behind the scenes info
about your business. Give a glimpse of developing
projects and events. Users come to Twitter to get
and share the latest, so give it to them!
• Listen. Regularly monitor the comments about your
company, brand, and products.
• Ask. Ask questions of your followers to glean
valuable insights and show that you are listening.

24. Build a community
• Respond. Respond to compliments and feedback in real time
• Reward. Tweet updates about special offers,
discounts and time-sensitive deals.
• Demonstrate wider leadership and know-how
Reference articles and links about the bigger
picture as it relates to your business.
• Champion your stakeholders. Retweet and reply publicly to
great tweets posted by your followers and customers.

25. IMPORTANT
• Establish the right voice. Twitter users tend to
prefer a direct, genuine, and a likable tone
from your business,
• BUT think about your voice as you Tweet. How
do you want your business to appear to the
Twitter community?

26. Good To Know
• Promoted Accounts-
– featured in searches and “Who to follow” section
• Promoted Tweets
– Appear at or near top in searches and timelines
• Promoted Trends/Topics
– Appears in the Trending Topics list in user’s profile
• Analytics
– Track how tweets & topics are performing

27. Example
• Cadbury @wispa
• Promoted Trend increases positive mentions of
chocolate bar #WispaGold 1,800% and drives
25% engagement rate for “Retweet for Sweets”
promotion

28. Jerry Daykin
Social Media Manager @Cadbury
• “The positive engagement around Wispa Gold on
Twitter exceeded our expectations,” says Daykin. “For
the most part, chocolate bar consumption is an
impulse buy and it is difficult to gauge purchase intent.
However, we saw numerous Tweets with an intent to
purchase Wispa Gold — this is because Twitter satisfies
the immediacy of disseminating temporal thoughts and
information. Friends reading these Tweets could be
influenced to also make an impulse buy, especially
since many users are already out and about checking
their Tweets on their mobile.”

29. Branding
• Profile pages
• Customize your brand’s Twitter profile page to
increase engagement across devices and drive
your business goals.

30. Profile

31. Customize your profile page
• *Update* Profile header photo - usually a
product snap or color theme
• Profile background- to suit your product
• Pinned Tweet- keeps imp tweets upfront

32. Deliver results with
your profile page
• Communicate with more users
^
• Offer exclusive content
• Update your page frequently

33. Keeping it easy
• Here are some Add-ons to make twitter
experience more wonderful and easy.
Some add-ons can also add extra
functionality to the site.

34. hootsuite

35. wefollow

36. TweetDeck

37. Storify

38. Search (within twitter)

39. Qwitter
^

40. Content
Introduction Create Account
Things to Avoid Speak & Listen
Guidelines

41. Speed Breakers
Introduction Create Account
Things to Avoid Speak & Listen
Guidelines

42. Things to take care of
• Do not Over tweet
• Tweet in a language your followers prefer
– If national business use local language
• Tweet relevant things
• Retweet with a remark
• Respond promptly to replies & mentions
• Keep your eyes on trending events & topics

43. Ready to take a flight
• Once you get accustomed to the basics &
lingo of Twitter you are all ready to being a
Twitter Celebrity
• Be loyal to your followers & respect their
views
^

44. Thank You
Enjoy Tweeting
Yogesh Aggrawal
follow me @theyogee
Inbound Marketing Officer
Sparrow SMS

45. References & Links
• http://www.howcast.com/videos/149055-
How-to-Use-Twitter
• https://business.twitter.com/en/optimize/case
-studies/
• Disclaimer: The logos, trademarks & designs used here are the properties
of their respective owners. They have been used here only for educational
purpose and with no intention to infringe the owner’s rights.