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Public relations objectives and strategies

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Bradley Gangnon
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Public Relations Objectives: Definitions, Examples and Models Brad Gangnon PR Cases 2010 Sept 20
What Are Objectives ? ,[object Object],[object Object],[object Object]
What are Objectives (cont)? ,[object Object],[object Object],[object Object]
What Are Objectives (again)? ,[object Object],[object Object],[object Object],[object Object]
Some Sample Objectives ,[object Object],[object Object],[object Object],[object Object]
More Example Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
T he SMART Model ,[object Object],[object Object],[object Object],[object Object],[object Object]
Six Criteria for Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Realistic, Short, and Simple ,[object Object],[object Object],[object Object],[object Object]
Organizational Goals ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ A” Public, Not “The” Public ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Active, Passive and Latent Publics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Specify A Change ,[object Object],[object Object],[object Object],[object Object]
Specify Timeline ,[object Object],[object Object],[object Object]
Operationalize ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Public relations objectives and strategies

  • 1. Public Relations Objectives: Definitions, Examples and Models Brad Gangnon PR Cases 2010 Sept 20
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