The document discusses measuring success and planning for information collection. It recommends tying metrics to strategic goals and keeping information systems simple. Key points are to use information for taking action, not just reports, and to review data on a regular basis using simple collection tools. The document advises asking questions about meeting goals, user behavior, and experience improvement, then tying metrics to plans and setting targets in order to effectively measure success over time.

1. Measuring Success
BRUCE L. GEISERT
IT CONSULTANT
SEPTEMBER 26, 2007
B R U C E G E I S E R T @ M I N D S P R I N G . C O M

2. Why do we measure stuff?
Because it’s expected!
Executive reports;
Hits on site;
Current Status of users;
Identify trends over time;
Validate User Activities;
Success measurement;
To get nice charts!

3. What is Information
“Information is the
reduction of uncertainty.”

4. Key Points
Information for action, not for reports;
Tie information into strategy;
Keep it Simple;
Review information on regular basis;
Simple tools for data collection.
Be realistic!

5. Simple is better