2. Safe Harbor Statement
This presentation contains “forward-looking statements” within the meaning of the Securities Act of
1933, as amended, the Securities Exchange Act of 1934, as amended, and the Private Securities
Litigation Reform Act of 1995, which are intended to be covered by the safe harbor created thereby.
You can identify forward-looking statements by words such as “anticipates,” “expects,” “intends,”
“plans,” “projects,” “believes,” “estimates,” and similar expressions. Specifically, statements
regarding AdEx Media’s future business, including any revenue projections, costs, earnings or other
financial items, as well as statements relating to the objectives of management and other business
plans, including anticipated new products and investments, are forward looking statements. These
forward-looking statements are not guarantees of future performance but are rather based upon
management's current expectations and assumptions as to future events that may not prove to be
accurate. Actual results may differ materially from those projected as a result of certain risks and
uncertainties, including but not limited to: the demand for personal computers; the growth of the
markets addressed by our products and our customers' products; the demand for and market
acceptance of our products; our ability to successfully compete in the markets in which we do
business; our ability to successfully address the cost structure of our products; the ability to develop
and implement new technologies and to obtain protection for the related intellectual property; and
our ability to realize financial and strategic benefits of past and future transactions. Other factors
that could cause actual results to differ materially from those described in the forward-looking
statements include other economic, business, competitive and/or regulatory factors affecting AdEx
Media’s business generally. These risks and uncertainties, and others, that relate to AdEx Media’s
business and financial condition are detailed from time to time in AdEx Media’s Securities and
Exchange Commission filings. These forward-looking statements are made only as of the date
indicated, and AdEx Media disclaims any obligation to update or revise the information contained in
any forward-looking statements, whether as a result of new information, future events or otherwise.
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3. Who We Are
AdEx is a Pay-for-Performance lead generation and commerce
platform, which leverages our proprietary technology to buy
worldwide media on behalf of its strategic partners.
The AdEx Think Platform allows for real time data exchange
and provides us with the roadmap of profitable strategic
partnerships.
Offices in Mountain View, California and Boulder, Colorado
41 Full Time Employees
Traded as ADXM on the OTC:BB
AdEx is the Future of Online Lead Generation and Commerce
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4. Business Model
Pay Per Performance Advertising
1. Use reach to drive high volume with select high quality advertisers
2. Use technology to test 1,000’s of offers with limited exposure
3. Identify high performing offers and move upstream in the value chain
Develop Strategic Partnerships
1. Build deep levels of Integration with advertiser and publisher
2. Provide end to end transparency
3. Be the advertiser, the affiliate, and touch the consumer
Leverage Our Technology Platform
1. To explore new verticals
2. Maximize ROI
3. Scale more rapidly
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5. Online Advertising Landscape
Performance-Based advertising grows
Large despite recent downturn
Data Marketers must sift through massive
amounts of data to remain competitive
Intensive
Too many middlemen take bites, advertisers
pay too much, and publishers earn too little,
Fragmented
and networks could earn more
Performance Based Advertising Continues to Outperform
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6. Industry Today
Advertisers Affiliate Networks Publisher
Middlemen 99% don’t work
Very Crowded
Small Margins Cant scale
Can’t Scale
No Defensibility Lack transparency
AdEx… Brings Together the Highest Converting Ad
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7. Overview
AdEx Technology Platform
Proprietary Technology
Allows for Real Time Optimization
AdEx Strategic Partners
Select Partners in Key Verticals
Exclusive Relationships, Deep Integration
AdEx Leads
Proprietary Lead Generation Distribution System
Finance Vertical, Expanding
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8. Value Chain
100,000+ Affiliates
Pay For Performance $8
Affiliate Continuous Testing Through Think
Direct Advertiser Relationship
$10
Landing Page Integration
Direct
Proprietary System
$12
Data Validation and Verification
Lead Generation
Exclusive Relationship
$32
Total Backend Support
Strategic Partners
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9. Volume and Value
Volume
Strategic Partners
Lead Generation
Direct
Affiliate
Value
Strategic Partners Lead to Increased Value and Higher Returns
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10. Think Reporting
Proprietary Tracking, Testing and Forecasting Tool
Launched in January 2009
Generates 100,000+ of Data Entries
Tracks 1000+ of Online Campaigns
Allows for Real Time Decision Making Exportable to the Web
Can Do Real Time ROI Optimization
Tracks Both Publisher and Advertiser Worldwide
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11. Technology Flow
CPA
Offers
Networks
Offers
Direct
Price
Conversion
Offers
Publishers
Strategic
Partnerships
Takes The
Goes Direct
Pest Performing
To The Channel
Offers
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15. Strategic Partners Overview
“One Stop Marketing Platform”
Customer Service Creative Online Distribution
Merchant Account Landing Page - Banner
Call Center Optimization - Search
Fulfillment - Email
Shipping - Social Media
Billing Worldwide Platform
Radio/Television
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16. Strategic Partners
Exclusive Distribution Rights
Backend Participation
Growing Verticals
Overnight Genius: A comprehensive computer
learning course mastering MS Windows, MS
Office, eBay, and others
Rising Star Learning: A math and language
arts educational product for children
Debt Snap: An audio seminar designed to
help consumers manage their debt and
restore credit standing
Lucky At Love: A relationship strategy product
EasyWhite Labs: A teeth whitening product
Acai Alive: A dietary supplement
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17. Strategic Partner Example
High volume, continuity product
Quickly growing health and beauty vertical
Provide customer service, fulfillment, billing and more
Current Proposed
Display - Domestic
Display - International
Search - Domestic/International
Email - Domestic/International
Mobile - Domestic/International
Other - Television, radio, retail
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18. We Offer Global Reach
We purchase online advertising on a worldwide basis
We track the performance of each piece of creative on a real time basis
We build defensibility through volume and partner diversification
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19. AdEx Leads
Proprietary Lead Generation Exchange
Integrated into AdEx Think
Finance Vertical, Expanding
Call Center, Guide, Local Advisor
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20. Free Consumer Guides
Collect Personal Information
Delivers Leads to Advisors
Cost per Action
Geography Based
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21. AdEx Lead Tracking
Incoming Leads are Sold to Individual Advisors
Unsold Go to Drains
Applicable to New Verticals
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22. AdEx Affiliates
Global Affiliate Media Buying
Test 1,000’s of CPA Offers
Helps us Find Strategic Partners
Builds Out New Distribution Channels
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23. 2009 Road Map
Launch New Strategic Partners
1st
Quarter
Roll Out New Technology Platform
2009
Pursue New Forms of Distribution
2nd
Scale Strategic Partners
Quarter
2009 Complete Rollout of Technology Platform
3rd
Expansion Internationally
Quarter
2009
Expand Product Line
4th Continue Acquisitions
Quarter
Revenue Expansion
2009
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24. Summary
Experienced Team in Rapidly Growing Industry
Sophisticated Real Time Data Driven Technology
Diversified Strategic Partnerships
Diversified and Growing Media Reach
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