This marketing plan proposes strategies for Shagan Face Pack. The plan outlines objectives to provide high quality products and services to customers while maintaining market growth and share. It analyzes strengths like competitive pricing and research, as well as weaknesses as a new entrant and maintaining costs. Opportunities in growing beauty product awareness are noted. The marketing strategy proposes a price penetration strategy using zero and one level distribution channels along with advertising, personal selling and canopies for promotion. An action plan details the marketing mix, product line, budget responsibilities and controls.
Coimbatore Call Girls in Thudiyalur : 7427069034 High Profile Model Escorts |...
Marketing plan for face pack
1. MARKETING PLAN FOR
SHAGAN FACE PACK
PRESENTED BY:
Bhanuja Sharma
Sonu Sharma
Ajay Soni
Deepika Yadav
(PGDM 11-13)
2. VISION AND MISSION OF SNOW WHITE
COMPANY
VISION
• To provide best services to our customers, and to be the
India’s best company
MISSION
• To provide reasonably priced and convenient face pack
products and attract and maintain customers. To provide
services as expected by our customers.
3. DESCRIPTION OF THE PRODUCT
• Makes your skin soft, smooth, clean and healthy.
• Open the pores of your skin and removes dirt.
• Necessary nourishment and specifically heals
damaged skin.
• Improves skin complexion.
• Suitable for all skin types.
4. OBJECTIVES
• To provide best product/service to customers
• Timely delivery
• Retain customers
• Maintain market growth and market share
5. MARKETING PLAN
• Executive summary
Expected outcomes
Target market
Objective
Action plan
• Current situation and trends
Pricing strategy
Competitors
Market
6. • key issues
STRENGTHS
Competitive prices.
Focus on continous research
Advertising strategy
WEAKNESS
New entrant to the market
Maintain the cost
7. OPPORTUNITY
Increasing awareness about beauty products
Increasing sales opportunities
THREAT
Competition
Do not considered much important by people
8. •MARKETING STRATEGY
Marketing objective
Product decision
Pricing decision-
price penetration strategy
Distribution decision-
zero level and one level channel
Promotion strategy-
Advertisement
Personal selling
canopy
9. •ACTION PLAN
Marketng mix
Product
Price
Promotion
Place
Product mix
Budget
Responsibility for action
10. MARKETING MIX
PLACE
TARGET PRODUCT
PROMOTION CUSTOME
RS
PRICE
11. • Product mix
Product line-shagan face pack for
oily skin
Dry skin
Sensitive and normal