3. Adcock et al The right product, in the right place, at the right time, and at the right price’
4. Kotler 1980 Marketing is the human activity directed at satisfying human needs and wants through an exchange process’
5. Kotler 1991 ‘ Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchanging products of value with others’
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10. Challenges of Today’s Organization Organization Bigness Diversification Globalization Govt. Interference Competition Information Change Science & Tech
36. Organization’s Environment Macro or Far Environment T echnological Factors S ocial Factors P olitical Factors E conomic Factors Near or Operating Environment Customers Clients Competitors Partners Suppliers ORGANIZATION