1. GREEN MARKETING
PAPER PRESENTATION

2. What Do You Mean By Green Marketing?
• Green Marketing refers to products that
are environmentally safe.
• It is also called as Environmental
Marketing or Ecological Marketing

3. History Of Green Marketing
• The term Green Marketing came into
existence in the early 1980’s.
• The American Marketing Association held
the World’s first Workshop on Ecological
marketing in 1975

4. Why Green Marketing?
• To Create a market that is eco-friendly
and customer friendly
• Due to growing awareness among the
consumers

5. Green Marketing Products And
Characteristics
• Products which are originally grown
through green technology are called as
green products.
• Products Which promotes green
technology.
• Products which are obtained from natural
resources
• Products which are recyclable,reuseable
and biodegradable

6. • Products containing recycled and non-
toxic chemicals
• Products that do not harm the
environment
• Products which are not tested on animals
• Products that use eco-friendly packaging
that are reusable

7. Golden Rules Of Green
Marketing
• Know your Customer
• Educate your customer
• Be Genuine and Transparent
• Reassure the buyer
• Consider Your Pricing
• Give your customer an opportunity to
participate