Raymond - The Complete Man. Use of Social media for communication.

1. Social Media
Strategy

2. Content
• Why social Media?
• What is the industry upto?
• What Raymond is doing at present?
• What more can be done for Raymond?
• Springboard of Ideas

3. Why social Media?
Absence on Social media = Losing an opportunity

4. What is the industry upto?
No significant presence of competitors

5. What Raymond is doing at present?
14% community engaging
with the page
Engaging content
No feedback on wall posts
by users
Need to make it more engaging

6. What Raymond is doing at present?
No dedicated handle for
the brand
Tweets not giving
followers to connect with
the brand
Give exclusive brand presence

7. What Raymond is doing at present?
TVCs uploaded
Description to be written keeping into
consideration SEO
Optimum use of videos will help in engagement

8. What more can be done for Raymond?
Continue with higher engagement activities to generate more user generated content
and increase brand visibility
Increase Reach
Engage
Communicate
Brand Connect
On Social Media – Sky is not the Limit

9. Strategy
• The brand still caters to the different faces of
– 'The Complete Man‘
who is caring, sensitive and places a huge premium on relationships.
Celebrating the Complete Man
In your Life on Social Media
Leverage the branding = Strong Connect

10. Springboard of Ideas
• Why are we doing this?
– We believe people love Recognition
• Whom are we talking to?
– People who show gratitude
• What are we telling them?
– Celebrate ‘The Complete Man in your Life’
• How are we telling them?
– Engaging them on social media platforms
to applaud for their Complete Man
• Phase I
• Phase II
Concept justified

11. Phase I
The complete Man in your Life
Contest on Facebook and Twitter
Theme: Share why you feel he is
The Complete Man

12. The Complete Man - Facebook
• The complete Man (20 days)
– Users land on the page which explains the activity
– They have to nominate one person in their life whom they feel is The
Complete Man
– User can upload the picture or can select from the friend list
– Along with the Reason the user submits the entry for the Contest
– As the entry is submitted the pic and reason is also posted on both
walls(optional)
– The activity will be backed by stamp ads for inorganic push
– The best entries get vouchers from raymonds for both the participant and
nominee
– Also the same will be featured on Cover picture

13. The Complete Man - Twitter
• @thecompleteman Handle will be created for Raymond
• Trending topics like #whatgirlswant #helovesyouif #100truthaboutme get excellent
response in twitter world
• Similarly, #thecompleteman will be promoted
• This will generate conversations around what attributes are necessary for a man to
be The Complete Man.
• Initially tweets will be seeded to fuel the Hashtag till it picks up on its own
• Everyhour 2 winners will be announced who will be gratified and announced using
@thecompleteman

14. Phase II
Wedding – Feels like Heaven
This theme has always succeeded in building a connect with the Target
audience.
Phase II
Will be exclusive activity for Couple

15. Feels like Heaven - emailer
• Feels like Heaven – 25 days
• Emailers will be sent targeting females
• Database from Matrimony sites, travel websites, portals etc will be used
• Emailer will communicate the contest held on Facebook
• Chance to go for your second Honeymoon sponsored by Raymond
• The link takes you to facebook page

16. Feels like Heaven - Facebook
• Here the non fans are asked to like the page
• The user needs to share the one instance or quality which makes her feel that he is
The Complete Man
• User needs to share couple photo on the page
• The best entry gets a free honeymoon package from raymond
• The Contest will also be promoted using Twitter and Facebook
Facebook
Emailer Facebook Tab
Feels like Heaven
Twitter

17. Other Activities
• Optimise the profiles with links
• Youtube video description and tagging to be improved for SEO
• Dedicated twitter Handle for Raymonds
• Regular posts on Fashion Tips
• Sharing Youtube videos on regular basis
Monitoring and optimisation of quality content

18. Results
• Conversations on
– The Complete Man
– Raymond
Will give rise to brand presence (Mentions on web – Measurable)
Engage the existing community (Talking about – Measurable)
Add new fans and followers ( Numbers – Measurable)
Reach (Using tools – Measurable)
Strong brand presence in social media universe

19. Pinterest
• The platform to showcase your brand
• Raymond Pinterest board will be created
• The images of models showcasing will be regularly pinned
• Initial stage a set up is required on the platform
• Further Pinterest activities can be experimented
• It also help as the better source for back linking to the website
New Platform widely explored by apparel brands

20. Thank You