- The #HelloMauritius campaign was launched in October 2014 through online platforms like Facebook and Twitter to portray Mauritius as more than just beaches.
- The marketing plan aimed to reach 8000 people through various channels using the #HelloMauritius hashtag and messages about adventure and discovery in Mauritius. Good results were seen such as growth in Facebook likes and reach.
- Challenges included helping local members understand the campaign and increasing penetration in universities. Going forward, the Youth20 project will be launched to further engage youth and bridge gaps between students, organizations and companies in Mauritius.
2. MessageofMCVPMarComm
TheLogo
The Campaign logo waslaun-
ched at the end ofOctober
2014 through our different
onlineplatform.Priortothiswe
released little teases in our
internalgroupsandwecreated
theofficialwebsite.
Theideabehindthelogowas
tohaveavisualidentitythatis
simple and portraits the
friendly behaviour of Mauri-
tians.
Atalaterstage,thecomplete
visualidentitywascreated.
Hello
Poweredby
IfyouGoogleMauritius,yougetbeautifulsandyand
exoticbeaches.Thesearealmosttruepicturesofthe
island.But,Mauritiusismuchmorethanthisandthis
iswhatwewantedtoportraitthrough#HelloMauri-
tius.
WelcometotheReportof2014wherewewillshow
whathasbeendone,theresultsandthechallenges
wehad.
“Mauritiusismuchmorethansandybeachesandbluelagoons”
11. #Youth20
WhatisYouth20?
Youth20,willbethebigprojectof
#HelloMauritiustokickoff2015.
The aim is to bridge the gap
betweentheyouthofMauritiusto
the Mauritius2020 goals while
having fundamental discussion
withEntreprenneurs,NGOsLea-
ddersandManagersforexample.
Youth20willstartwithlittleevents
engagingtheYouthandencoura-
gingthem totalkabouthowthey
seethecountryin2020.
Thiswillculminatetoourannual
YouthtoBusinessForum.
Whatstheflow?