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1. ryer
Guy’s washer/d
Guy Kawasaki
Guy’s TV
1.
MAKE
MEANING
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2. A woman is often measured by By where she is flat or straight
the things she cannot control. or round. She is measured by
She is measured by the way her 36-24-36 and inches and ages and
body curves or doesn t curve. numbers. By all the outside
things that don t ever add up to
who she is on the inside.
And so if a woman is to be
measured, let her be measured by
the things she can control, by
who she is and who she is trying
to become because as every
woman knows, measurements are
only statistics, and statistics lie.
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3. 2.
MAKE The mission of Wendy s is to
deliver superior quality products
MANTRA and services for our customers
and communities through
leadership, innovation, and
partnerships.
• WENDY S • WENDY S
Healthy fast Healthy fast
food food
• NIKE
Authentic
athletic
performance
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4. • WENDY S • WENDY S
Healthy fast Healthy fast
food food
• NIKE • NIKE
Authentic athletic Authentic
performance athletic
performance
• FEDEX
Peace of mind • FEDEX
Peace of mind
• EBAY
Democratize
commerce
1.0
ICE
3.
JUMP
TO THE NEXT HARVEST
CURVE
4

5. 2.0 3.0
ICE
ICE
FACTORY FRIDGE
4.
ROLL
the DICE
DEEP
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6. INTELLIGENT
COMPLETE
Guy’s TV
ELEGANT
6

7. 5.
DON T 6.
LET
WORRY 100 FLOWERS
BE CRAPPY BLOSSOM
7.
POLARIZE
PEOPLE
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8. 8.
CHURN 9.
NICHE
BABY, CHURN THYSELF
Unique Unique
Value Value
8

9. Unique Unique
Value Value
Unique Unique
Value Value
9

10. Unique
10.
FOLLOW
10 20 30
RULE
Value
10 slides 20 min
10

11. 11.
DON T LET
THE BOZOS GRIND
YOU DOWN
30 point font
This is 20 points
This is 14 points
This is 12 points
I think there is a world market This telephone has too many
for maybe five computers. shortcomings to be seriously
considered as a means of
Thomas Watson communication. The device is
Chairman, IBM inherently of no value to us.
1943
Western Union internal memo
1876
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12. There is no reason why anyone It s too far to drive, and I don t
would want a computer in their see how it can be a business.
home.
Guy Kawasaki
Ken Olsen Bozo
Founder, Digital Equipment Corp.
1977
Brasil.alltop.com
Copy: Gina@garage.com
Slides: Duarte.com
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13. Guy Kawasaki
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