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User Content:

Quality Of Aggregation
                    Dimitrie ROSS
               d.ross@publiciti.ru
Content vs Content


Editorial    News websites, company websites, etc.
   content
             Refined, aligned, polished
             Published in favor of editors



    User     Blogs, micro-blogs, video services, photo hosting
   content
             Natural resources! Unique content.
             Timely “broadcast”, easy “dirty” language,
             “bugs” and “lols”, emotions, attitude, opinion
Content Aggregation


    Huffington Post   “Good aggregated content is a great
                      service for readers!”
                                          Arianna Huffington, Huffington Post




Mechanism OR head?    At PubliCiti.ru, we don’t aggregate content
                      mechanically. There are RSS, software and
                      search engines for that reason.
                      We gather content intelligently, making it noticeable
                      and understandable for our readers.

                      It’s not about the mechanism,
                      It’s about the intelligent communication!
Russia’s Blogging Websites


What blogging website is an
               aggregator?
Online Search


           Blog search
     of search engines

        People search

      Company search

Micro-blogging search

Photo and video search
Content Of PubliCiti.ru
                 We Don’t Create Facts!


The IDEAL       “Lady Gaga at the opposition protest
        story   with a cute kitten in a Louis Vuitton purse,
                next to her is Daniel Craig… naked.
                He is holding his big, thick bottle of beer
                which he bought in Moscow, Russia.
                Yes, he ordered it in an online shop
                and told Mark Zuckerberg all about it
                on Twitter. A very funny video to this story
                you can find on Youtube.”

Our RED line    Honesty
                Accuracy
                Loyalty to the source
The “Blue Ocean” Of PubliCiti.ru


 What makes us unique     English language
on the Russian Internet
                          Multimedia

                          Our own social media marketing cases

                          Our International experience

                          Geography of our writers & editors

                          Celebrities, art, culture & cultural bridges

                          English language
Our Advantage


Time proven methodologies for strategic
communications in social media

Excellent English language (we speak English
without Google.Translate)

Close cooperation with social media
professionals and experts from USA,
Germany, Sweden, South Africa, Australia and
Vietnam

Organic approach to the social web

Successful campaigns for international
companies
Social Media,
                             Multimedia,
                             Everything Media

  We cover social media
and Internet technologies


              PubliCiti.ru




                EN/RU
Get In Touch!



www.PubliCiti.ru   Phone: +7.495.2278460
                   Email: JV@publiciti.ru
                   Twitter: @publiciti

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PubliCiti.ru Content Aggregation

  • 1. User Content: Quality Of Aggregation Dimitrie ROSS d.ross@publiciti.ru
  • 2. Content vs Content Editorial News websites, company websites, etc. content Refined, aligned, polished Published in favor of editors User Blogs, micro-blogs, video services, photo hosting content Natural resources! Unique content. Timely “broadcast”, easy “dirty” language, “bugs” and “lols”, emotions, attitude, opinion
  • 3. Content Aggregation Huffington Post “Good aggregated content is a great service for readers!” Arianna Huffington, Huffington Post Mechanism OR head? At PubliCiti.ru, we don’t aggregate content mechanically. There are RSS, software and search engines for that reason. We gather content intelligently, making it noticeable and understandable for our readers. It’s not about the mechanism, It’s about the intelligent communication!
  • 4. Russia’s Blogging Websites What blogging website is an aggregator?
  • 5. Online Search Blog search of search engines People search Company search Micro-blogging search Photo and video search
  • 6. Content Of PubliCiti.ru We Don’t Create Facts! The IDEAL “Lady Gaga at the opposition protest story with a cute kitten in a Louis Vuitton purse, next to her is Daniel Craig… naked. He is holding his big, thick bottle of beer which he bought in Moscow, Russia. Yes, he ordered it in an online shop and told Mark Zuckerberg all about it on Twitter. A very funny video to this story you can find on Youtube.” Our RED line Honesty Accuracy Loyalty to the source
  • 7. The “Blue Ocean” Of PubliCiti.ru What makes us unique English language on the Russian Internet Multimedia Our own social media marketing cases Our International experience Geography of our writers & editors Celebrities, art, culture & cultural bridges English language
  • 8. Our Advantage Time proven methodologies for strategic communications in social media Excellent English language (we speak English without Google.Translate) Close cooperation with social media professionals and experts from USA, Germany, Sweden, South Africa, Australia and Vietnam Organic approach to the social web Successful campaigns for international companies
  • 9. Social Media, Multimedia, Everything Media We cover social media and Internet technologies PubliCiti.ru EN/RU
  • 10. Get In Touch! www.PubliCiti.ru Phone: +7.495.2278460 Email: JV@publiciti.ru Twitter: @publiciti