14. What happened
According to Hugh:
“Bloggers and their friends didn't
start suddenly descending on
supermarkets, buying the wine
in large numbers.”
gapingvoid.com
Source:
15. What happened
According to Hugh:
“What happened is that by interfacing
with the blogosphere, it fundementally
changed how Stormhoek looked at
treating their primary customers
(the supermarket chains) and the end-
users (the supermarkets' customers).”
gapingvoid.com
Source:
16. What happened
According to Hugh:
“[The challenge is that] there are
hundreds of thousands of vineyards in
the world, all trying to sell to the twelve
or so mass market wine buyers in the
UK.”
“You need a story that cuts through
the clutter.”
gapingvoid.com
Source:
27. Cool Bonus:
Got a book deal
• Mention in the Wall
Street Journal led to
being contacted by a
literary agent.
• A book on starting our
winery has to be
good for sales, right?
41. Blogs help you outsource your PR to
hundreds of people who can build your
brand by word of mouth, for free.
IF...
...your wine and customer service are remarkable
42. If your wine sucks and you act like a jerk,
they’ll be happy to blog about that as well!
45. Around 40% of searches on Google are
people looking to buy something
46. Blogging helps those people locate you
because Google loves blogs
(and the number of people shopping for or
researching wine online will continue to grow)
51. Takeaways:
It is cheap and effective to use your blog to
get people talking about your wines.
You just have to be remarkable.
and
Blogging helps your Google ranking, which will help more
people find you.