Haas School Powerpoint (2)

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JAMES SULLIVAN

Haas Case Study using Purl's.

Business Carrière

HAAS SCHOOL OF BUSINESS MAILINGS Berkeley Center for Executive Development Prepared by James E. Sullivan Optic Nerve Direct Marketing

Goals and Expectations Strategic Brief ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

GOALS AND EXPECTATIONS Creative Brief ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Target Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Selected/Targeted Industry Platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Here is how we do it…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Haas Multiple Touch Points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Free Books with Executive Roundtable requests Executives Free Book Professionals Free Book

Touch One ,[object Object],[object Object]

TESTED CREATIVE ,[object Object],[object Object],[object Object],[object Object],[object Object]

OUTER ENVELOPES #10 (not to full size) ,[object Object]

COPY OF PAGE 1 AND PAGE 2 (not to full size)

Landing Page Environment ,[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reaching CIO’S, CSO’S, CMO’S, MD’S ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

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