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Real Estate Social Media 2.0

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A presentation for real estate residential developers and home builders on the ins and outs of bringing social networking into the strategic agenda. Presented at the Urban Land Institute Residential Neighborhood Development Council day session, Nov. 4, 2009, San Fransisco.

Real EstateTechnologyBusiness
1 of 31
Social Media & Residential Real Estate Is there a “there” there?
Where We Left Off – Spring ‘09 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Certainty – What We Took Away ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media is …
What We’re doing today… ,[object Object],[object Object],[object Object],[object Object]
What’s your business? ,[object Object],[object Object],[object Object],[object Object]
Is Social Media a Fad?
Undeterred by Progress? The world as we know it today divides itself into two parts: What we can’t do anything about… What we can do something about…
New Disciplines Needed In a low GDP, hard money world, we have to know and do better at …. Constant Improvement Engage Your Team Competitive Positioning An ear to the ground Product Development Referrals Community Outreach Customer Insight Customer Satisfaction You Inc.
Who We Are ,[object Object],[object Object],[object Object],Today’s Team
Bigelow Homes – Jamie Bigelow ,[object Object],[object Object],[object Object],[object Object],[object Object]
Bigelow Homes -- What We Did ,[object Object],[object Object],[object Object]
Bigelow Homes -- Public Reaction By The Numbers # of Contacts Notified Who They Were # of Contacts Who Joined
MBK Homes – Tim Kane ,[object Object],[object Object],[object Object],[object Object]
MBK Homes Reality Check & Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Carol Ruiz ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Early Starts ,[object Object]
Early Starts ,[object Object]
Progress -- Update ,[object Object],http://twitter.com/liveblancoriver
Progress -- Update ,[object Object],http://bit.ly/2UD57W
Progress -- Update ,[object Object],http://twitter.com/EtonbyMBK
Progress -- Update ,[object Object],http://www.facebook.com/EtonbyMBKHomes
Case Study: Lee Homes / TLofts http:// twitter.com/TLofts
Case Study: Lee Homes / TLofts -- Disciples
Case Study: Lee Homes / TLofts -- Blog http://www.tlofts.com/blog/?p=236
Case Study: Lee Homes / TLofts -- Facebook http:// www.facebook.com/TLofts
Case Study: Ideal Homes – Facebook
Case Study: Ideal Homes
Case Study: Ideal Homes – You Tube http://bit.ly/4emgc9
Case Study: Ideal Homes -- Twitter http:// twitter.com/valenciascoop
The Take-Aways ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! Questions, Comments, Challenges

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Real Estate Social Media 2.0

  • 1. Social Media & Residential Real Estate Is there a “there” there?
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  • 7. Undeterred by Progress? The world as we know it today divides itself into two parts: What we can’t do anything about… What we can do something about…
  • 8. New Disciplines Needed In a low GDP, hard money world, we have to know and do better at …. Constant Improvement Engage Your Team Competitive Positioning An ear to the ground Product Development Referrals Community Outreach Customer Insight Customer Satisfaction You Inc.
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  • 12. Bigelow Homes -- Public Reaction By The Numbers # of Contacts Notified Who They Were # of Contacts Who Joined
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  • 22. Case Study: Lee Homes / TLofts http:// twitter.com/TLofts
  • 23. Case Study: Lee Homes / TLofts -- Disciples
  • 24. Case Study: Lee Homes / TLofts -- Blog http://www.tlofts.com/blog/?p=236
  • 25. Case Study: Lee Homes / TLofts -- Facebook http:// www.facebook.com/TLofts
  • 26. Case Study: Ideal Homes – Facebook
  • 27. Case Study: Ideal Homes
  • 28. Case Study: Ideal Homes – You Tube http://bit.ly/4emgc9
  • 29. Case Study: Ideal Homes -- Twitter http:// twitter.com/valenciascoop
  • 30.
  • 31. Thank you! Questions, Comments, Challenges