Presentation on Food Bank for New York City's approach to social media, presented by Daniel Buckley to Farra's Online Engagement class at the New School.

1. Social Media for Social Good

2. Working to End Hunger in New York City

3. Working to End Hunger in New York City Goals: To increase engagement and reach, while inspiring action to help…

4. Working to End Hunger in New York City

5. Working to End Hunger in New York City

6. Working to End Hunger in New York City Expanding reach among core groups and into new audiences Volunteers Advocates Foodies Sustainability Crowd Celebrity Watchers Advocates

7. Working to End Hunger in New York City Supporting organizational goals and strategies

8. Working to End Hunger in New York City Adding Levels of experience and access

9. Working to End Hunger in New York City 1 Million Impressions at the 2011 Can-Do Awards Dinner through Twitter

10. Working to End Hunger in New York City 160+ of Time Out New York’s favorite restaurants donated 10% of a day’s proceeds Supporters entered to win restaurant gift certificates & a TONY subscription by: Forwarding an Email • Posting to Facebook• Tweeting

11. Working to End Hunger in New York City

12. Working to End Hunger in New York City Join our online community & help fight hunger foodbanknyc.org/email facebook.com/foodbanknyc twitter.com/foodbank4nyc youtube.com/foodbank4nyc