Presentation on The New York Public Library's approach to e-communications and social media, presented by Johannes Neuer to Farra's Online Engagement class at the New School.

1. eCommunications & Social Media
Connecting with NYPL Online
April 2011
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2. Advancing the Mission with Online Media
• The mission of The New
York Public Library is to
inspire lifelong
learning, advance
knowledge, and
strengthen our
communities.
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3. How We Do It
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4. Foursquare
• Rapidly growing location-based
platform with 8.5 million users
• First public library to partner with
Foursquare
• Drive physical visits and promote
loyalty through Foursquare gaming
elements and tips
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5. How We Measure Success
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6. 2010 Results
• 1262% increase in Twitter followers
• 243% increase in visits from Facebook
• 175% increase in online donations during advocacy
• 95% increase in NYPL News subscribers
• 56% increase in blog pageviews
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7. Maximizing Content Impact
• January 25: So why do we call it Gotham post goes live / AddThis social sharing
• January 30: SocialFlow tweets
• January 31: Gothamist picks up SocialFlow tweet
• February 15: Review of blog stats on Google Analytics
• March 3: Inclusion in NYPL News (second most popular story)
Result: 6,695 pageviews
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8. Marketing Dashboard
• Network growth
• Newsletter performance
• Impact on website visits
• Sharing behavior
• Focus on optimization
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