F.L.O is a marketing campaign to support local Arizona businesses by giving them affordable advertising solutions and promoting community engagement. Participating businesses can offer deals or giveaways to attract new customers in an effective way. The campaign uses both traditional media like TV ads and newer methods like social media and video emails to reach audiences. It aims to strengthen local economies and foster connections between businesses and their communities.
GET READY FOR A CAMPAIGN THAT ACTUALLY WORKS! F.L.O Promotes Local Businesses
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2. The BIG 1-2 Punch Marketing MIX Television & Internet (Live TV, Social Media, Video Email Blasts & Ads) F.L.O helps you generate new customers cost effectively by using a proprietary process and MIX of new, cutting edge and traditional media for High Impact Exposure targeting potential customers. Increase sales Reduce ad budget
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6. Top Ten reasons to Think Local - Buy Local - Be Local Reasons to Think F.L.O - Buy Local - Be Local 1. Buy Local : Several studies have shown that when you buy from a locally owned business, rather than a nationally owned businesses, more of your money is used to make purchases from other local businesses, service providers and farms -- continuing to strengthen the economic base of the community. 2. Support community groups: Non-profit organizations receive an average 250% more support from smaller business owners than they do from large businesses. 3. Keep our community unique: Where we shop, where we eat and have fun -- all of it makes our community home. Our one-of-a-kind businesses are an integral part of the distinctive character of this place. Our tourism biz also benefit. 4. Reduce environmental impact: Locals make more local purchases requiring less transportation & generally set up shop in town or city centers as opposed to developing on the fringe. This generally means contributing less to sprawl, congestion, habitat loss & pollution. 5. Create more good jobs : Local businesses are the largest employer nationally & in our community, provide the most jobs to residents. 6. Get better service: Local businesses often hire people with a better understanding of the products they are selling and take more time to get to know customers. 7. Invest in community: Local businesses are owned by people who live in this community, are less likely to leave, and are more invested in the community’s future. 8. Put your taxes to good use: Local businesses in town centers require comparatively little infrastructure investment and make more efficient use of public services as compared to nationally owned stores entering the community. 9. Encourage local prosperity: A growing body of economic research shows that in an increasingly homogenized world, entrepreneurs & skilled workers are more likely to invest & settle in communities that preserve their one-of-a-kind businesses & distinctive character. Source: http://sustainableconnections.org/thinklocal/why
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8. F.L.O “For Locals Only” F.L.O Picks TV & Internet Minutes Spent Per Day Learn About Products & Services The Television Bureau of advertising and other research companies like Nielson and Deloitte have been doing Media Comparison studies for years and TV still dominates. Consumers spend more time with television than newspaper ,radio and Internet combined! Over the years Television has remained stable while the Internet has soared to #2 and Newspaper and Radio have significantly declined. Television is clearly the medium needed to educate and influence an audience for products or services.
9. F.L.O “For Locals Only” F.L.O Picks- Ch 3 More than anything, KTVK-3TV viewers are focused on family life. They are well-informed and responsible people who are motivated by ideas, knowledge, and principles. Things that peak the interest of 3TV viewers include: family outings, group activities, participating in organizations and the community, self-improvement, financial security, stimulating work, watching their children grow, caring for their home, extensive travel, shopping, dining out, and watching television. AGE INCOME Need more Stats or Demos? Please just ask!
10. F.L.O “For Locals Only” Your promo dollars spent wisely! The Money F.L.O
11. Shannon Thorpe contributed beauty products from her Mais Oui Skin Care line. An intimate hideaway located in Salon Moda Fina, Mais Oui is home to one of our favorite skincare gurus, Shannon Thorpe. Thanks to those who have already participated! Terri O , America’s Craft Queen & Super Simple Livin g has contributed craft DVD's and assorted other crafty products. Terri Ouellette, known to her fans as "Terri O" is a two-time Emmy award winning television personality. Debbie Allen ( DebbieAllen.com ), an International Business Speaker Best-selling Author & Motivational Film Star, has donated some of her inspirational materials worth $500 in value. Debbie Allen’s time-tested, proven success strategies have helped to accelerate business growth for thousands of people around the world. Your are in great Company !
12. E Image Agency & Marketing Group offer a full service agency including: promotions, photography, graphic arts, website development, product development & consultation, national & international distribution, celebrity endorsement or licensing, commercial & video production, product and company promotions or events. Past notable events- Patrick Dempsey Racing, The Opus Premiere, Ultimate Makeover. E Image Agency For more information please call: 480-306-4945 www. biggiveawayusa .com Arizona’s 1st televised ‘F.L.O-For Locals Only‘ in support of the Valley's retail & service professionals