How can a business leverage the web? What can you do with your company web site? How can you measure the effectiveness of your web site? These are some of the questions that will be answered here.

1. Leveraging the Web
A presentation by
Reach1to1 Technologies (P) Ltd.
Presenter: Ashutosh Bijoor
Email: bijoor@reach1to1.com
Phone: 98201-94408
7th August, 2007
Date:

2. Web Site Strategy
Target Audience
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Business Objectives
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Design Requirements
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Content Management
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Site Promotion
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Performance Measurement
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Site Examples
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Questions & Answers
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3. Target Audience
General public
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Visitors with service-able requirements
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Visitors with current requirements
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Current customers
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Share holders and investors
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Current Employees
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Prospective Employees
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Competitors
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4. Business Objectives
General Public
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Establish corporate identity
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Position the company and its services
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5. Business Objectives
Visitors with service-able requirements
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Establish corporate identity
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Position the company and its services
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Identify possible services
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Establish credibility to deliver solutions
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6. Business Objectives
Visitors with current requirements
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Establish corporate identity
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Position the company and its services
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Identify possible services
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Establish credibility to deliver solutions
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Identify specific requirements
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Establish specific solution
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7. Business Objectives
Current Customers
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Establish corporate identity
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Position the company and its services
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Identify possible services
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Establish credibility to deliver solutions
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Identify new requirements
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Establish new solutions
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Online services (order tracking, support)
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8. Business Objectives
Share-holders and investors
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Establish corporate identity
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Position the company and its services
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Establish financial stability and performance
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Project business growth potential
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9. Business Objectives
Current Employees
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Establish corporate identity
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Position the company and its services
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Establish financial stability and performance
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Project business growth potential
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Update about news and events
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Educate about products and services
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10. Business Objectives
Prospective Employees
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Establish corporate identity
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Position the company and its services
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Establish financial stability and performance
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Project business growth potential
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Show career opportunities
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Provide mechanism to apply online
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11. Business Objectives
Competitors
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Establish corporate identity
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Position the company and its services
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Attract skilled personnel from competitors
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Establish position of leadership in chosen
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areas
Role model to follow for best practices
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12. General Design Requirements
Simple, elegant design
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Fast loading pages
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Easy navigation structure
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Direct search facility
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Layered information
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Continuously updated
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13. Content Management
Web site is not a one-time project
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Update regularly to maintain position of
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leadership
Updates should be done by internal staff,
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without requiring web design skills
Let everyone contribute, moderated by an
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editorial team
Create an internal process for content
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management as an extension of current
responsibilities

14. Site Promotion
Where do we get visitors from?
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Search Engines
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Online Marketing
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Corporate communications (emails, letters)
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Events
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Press coverage
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15. Site Promotion
Search Engine Ranking
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Depends on content
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Frequency and relevancy of content
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Specific reference to terms that visitors are
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looking for
Site uses search-engine friendly hyper-text
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tags
RSS Compatible – provides pre-indexed site
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and page-wise information

16. Site Promotion
Online Marketing
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Email newsletter
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Cross links with other web sites
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Online advertising
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Articles on other sites
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17. Site Promotion
Corporate Communications
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Every employee, customer, supplier and
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partner is a referral point
They need to know about your web site
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Email signature to contain link to web site
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Letter heads and visiting cards
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Company brochures
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18. Site Promotion
Events
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Exhibitions and forums
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Web site kiosks
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Sponsorships
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Technical and Industry Seminars
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19. Site Promotion
Press Coverage
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Online press releases
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Interviews
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News articles
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Magazine features
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Advertisements
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20. Performance Measurement
Site objectives to be measured by
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performance metrics
Number of visitors
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Number of subscribers
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Number of leads generated
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Number of updates
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Page-wise statistics
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Navigation path statistics
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Search engine keywords
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Reference site from which links received
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21. Example – Products
APW President Systems Ltd
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Manufacturer of Technology Products
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Market Leader in Enclosure systems
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Initial content and design by Reach1to1
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Web site managed by in-house team with
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assistance from Reach1to1
High level of employee participation
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Regular updates
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22. Example – Products

23. Example – Products

24. Example – Products

25. Example – Products

26. Example – Products

27. Example – Services
Epitome Global Services Ltd.
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KPO Services for Asset Management Industry
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Established by reputed businessmen
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Web site used as primary sales tool
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Initial design provided by Reach1to1
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Web site managed by in-house team with
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assistance from Reach1to1
High level of employee participation
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Regular updates
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28. Example – Services

29. Example – Services

30. Example – Services

31. Example – Services

32. Example – Services

33. Questions to Answer
Whom do we want to target?
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What do we want to achieve?
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What information is currently available?
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Who can participate in the project?
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What is the time line?
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What is the budget?
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What do we do next?
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34. More information at
http://www.reach1to1.com
Thank You!
Presenter: Ashutosh Bijoor
Email: bijoor@reach1to1.com
Phone: 98201-94408
7th August, 2007
Date: