Do You Snapchat? How about offer Customer Service using Whatsapp? Maybe you've made a series of clever “how-to” Instagram videos for the upcoming fishing or hunting season? Just when you thought you had Social Media all figured out with a Facebook page and Twitter feed, the players and your Customers changed the rules of the game. This interactive workshop provides agency staff with the latest insights into the world of Social Relationships, the rapid pace of changes taking place and recommendations on how best to leverage of these platforms for the future.

1. Social Business Workshops
SocialMediaandtheAgeofCustomerEngagement

2. Workshop Details
Thecostforthistwo-dayworkshopis$2,500plustravelex-
penses.
Theworkshopisdesignedforboth agencyleadershipand
seniormanagersresponsiblefordesigninganddelivering
Customerfacingproducts andservices.
AttendeesshouldincludeAgencyDirectorsandtheirchiefs,
plusIT,Legal,LawEnforcementandFinanceleadership.
DirectorsmaywishtoincludeselectCommissionersaswell.
About Us
Bill Creighton is Dakota Partners' Managing Director with an impressive record building, restructuring and re-positioning both
start-up and established organizations. He brings significant experience transforming government, non-profit and publishing
companies into successful Social Businesses. Bill is a digital strategist, organizational leader, business turnaround leader, crea-
tive deal-maker and award-winning journalist with two Pulitzer Prize nominations. His career spans more than 25 years and 76
countries.
D
o You Snapchat? How about offer Customer Service using Whatsapp? Maybe you’ve made a series
of clever “how-to” Instagram videos for the upcoming fishing or hunting season?
Just when you thought you had Social Media all figured out with a Facebook page and Twitter feed, the
players and your Customers changed the rules of the game.
This interactive workshop provides agency staff with the latest insights into the world of Social Relationships, the
rapid pace of changes taking place and recommendations on how best to leverage of these platforms for the future.
Program Outline—Day 1
State of the Industry — Social Media
 Socialis NowMainstream.
 SpeedofDemographicChangesareFrightening.
 Customer Service isRapidlyMovingtoSocial.
 SocialAcquisitionsareIrrational.
 CustomersareMoreDemandingandFickle.
 CustomersGiveBusinessesOneShotatBreakingTrust.
 ConceptofPrivacyContinuestoEvolve.
State of the Agency — Are You Social Enough
 AgroupassessmentofyourAgency’sSocialPresence,
CapabilitiesandCustomerRelationships.
Social Relationships — The Details
 KnowingYourLimitsandChooseWhereNOTtoBe.
 DevelopingPlatform-Specific Content.
 Launch,Measure,Fail,Iterate,Launch Again.
 EmpoweringEmployeesButSetBoundaries.
 Social=Mobile=Local.
 EmbeddingSocialattheHeartofEachAgencyProgram.
Program Outline—Day 2
Building a Social Relationship Strategy
The era of one person as “Social Media Manager” is
rapidly fading, and that’s a good thing.
Progressive organizations know that Social Relation-
ships are at the heart of each Customer Relationship,
and they know they are good for business.
Using proven success models tailors to the agency’s
mission and goals, we will create the framework for
building a solid Social Relationship Strategy.
YourCustomersWantSocialRelationships
@ bcreighton bill.creighton@gmail.com 703.850.5711
www.dakota-partners.com