Local media in the UK - a more co-operative approach William Perrin presentation to Westminster Media Forum @willperrin

1. William Perrin
@willperrin
http://talkaboutlocal.org/ar
Hyperlocal in the UK - a quick canter around
Westminster Media Forum
30 May 2013

2. Village in Wiltshire
run by retired man in
his 70s as local
information service
Twitter, Facebook,
youTube integrated

3. 11,000 likes
Facebook
manifestion of a
small media business
Population of
Horsham 56,000

4. 3,000 daily uniques
12,000 twitter followers
Print edition – ad sales important
part of revenue
http://www.brixtonblog.com/

5. Superb pro-am site in Stone,
Staffordshire run as part time
project
www.alittlebitofstone.com

6. 6.7 million posts
166,000 members
Popn Sheffield 552,000
Successful small business

7. Parwich, Derbyshire
Team of six volunteers
Three stories a day
Wordpress.com
750 PV a day
Village population 500

8. Hyperlocal sites come and go as there
is demand for and interest in them
that stimulates social entrepreneurs
Normal market entry and exit.
Pits flourished during intense political
crisis in Stoke-On-Trent but is now
dormant.
BTW – anyone remember The
Journalism Foundation?

9. Hyperlocal Innovation
systematic geotagging to
open standards
Preparing for a future of
local mobile search
Heeley Online Sheffield
http://heeleyonline.org/

10. Much interest in
#hyperlocal from
researchers and innovation
funders

11. ‘local news stories are not updated
frequently and news coverage is
not particularly comprehensive in
most localities.
In addition, BBC local sites are
organised around regions or
counties, which are perceived as
being too large to be locally
relevant.’
BBC Trust – 20 May 2013
http://www.flickr.com/photos/memespring/2756732624/sizes/z/
http://www.bbc.co.uk/bbctrust/our_work/se

12. Co-operative society and
Carnegie UK Trust
Local meetings to create local
co-ops
Sharing local content
production and distribution
Equitable sharing structures
Can BBC, local radio, local TV
and local papers come to the
table

13. Talk About Local
We help you create, understand and work with local grass
roots online media
hello@talkaboutlocal.org
william@talkaboutlocal.org
@willperrin