Introducing Zope and ZebraReach to the Spotsylvania Economic Development Authority and discussing running a small business in the county.

1. Introducing Zope Corporation and zebrareach to the
Spotsylvania County Economic Development Authority
24 January 2013
Thursday, January 24, 13

2. Zope 1
Observations 2
zebrareach 3
Conclusion 4
Thursday, January 24, 13

3. Who is Zope?
Our history, what we do, where we are going
Digital Creations formed in Fredericksburg in 1995 •
1995 Renamed Zope Corp. in late 90’s after releasing primary
product as open source • Moved to Spotsylvania in 2010
Custom web and mobile development • We build products
Products using Zope and sell those to clients using hosted software
(SaaS) • We continue to support open source community
Our clients are primarily traditional media companies • With
Customers the launch of our newest product zebrareach, we are
rapidly growing customer base of independent businesses
Start-up atmosphere • Mostly software engineers •
About us Growing sales & marketing • Currently interviewing for two
newly created positions
Thursday, January 24, 13

4. Zope 1
Observations 2
zebrareach 3
Conclusion 4
Thursday, January 24, 13

5. Observations
Perspectives from our Spotsylvania-based small business
Low number of commercial software companies in the area
Peers • Networking, training and employee personal development
in NoVa • Many of our employees “reverse commute”
Large numbers of qualified people drive out of our area to
Talent work • It is under appreciated that local options exist for the
Awareness same work and pay so they don’t even start a local search
Seasoned small businesses are MORE stable than large
Stability businesses • Attracting new small business and helping
them establish roots is more beneficial over time
Current options for posting job openings that will reach
Hiring local people are abysmal
Thursday, January 24, 13

6. Zope 1
Observations 2
zebrareach 3
Conclusion 4
Thursday, January 24, 13

7. For businesses looking for better ways to
reward their repeat customers and grow their
business, zebrareach is a mobile marketing
program that enables them to acquire and
connect with their most loyal customers.
Thursday, January 24, 13

8. Today’s loyalty card programs
Tangible benefits are difficult, if not impossible to measure
Thursday, January 24, 13

9. How does ZebraReach work?
Two apps are available for Android and iPhone, one for
customers and one for merchants. Both are free.
Get the App Earn Points Be Rewarded
‣ Install zebrareach ‣ Buy zebrareach ‣ Earn free merchandise
specials
‣ Enroll with a merchant ‣ Get discounts on
using a plastic card or ‣ Show the ZebraReach purchases
their smartphone ID at checkout
‣ Save points for higher
‣ Refer friends reward levels
Thursday, January 24, 13

10. What does a business have to do?
zebrareach works best if the merchant has Wi-Fi in their
store or chooses to use a smartphone.
Enroll Customers Award Points Redeem Rewards
‣ Ask every customer at ‣ Merchants use the ‣ Use the “ZR for
checkout if they are a “ZR for Business” app Business” app and
member of their to give points to redeem points for
rewards program and customers who have earned rewards
enroll new customers earned loyalty points
‣ Discounts
‣ Promote their
‣ Coupons
zebrareach program in
their marketing ‣ Free merchandise
Thursday, January 24, 13

11. What is available today?
Start to get to know loyal customers
‣Customer directory
‣Enrollment, Credits and
Redemption analytics
‣Multiple reward levels
‣Business listing in search results
‣Customer referrals
Thursday, January 24, 13

12. What does ZebraReach cost?
The two zebrareach apps are both free to download
‣Free for consumers
‣For businesses, basic loyalty tier is $50/month
‣Cancel anytime
‣Tiered pricing for additional features
Thursday, January 24, 13

13. Product roadmap
Updates to the app are released about every 15 days
‣In-app messaging ‣Scavenger hunts
‣Product inventory ‣Mobile websites
‣Credit card wallet ‣Events
‣Mobile purchasing ‣Loyalty fundraising
‣Special Offers ‣Display ads
Thursday, January 24, 13

14. Zope 1
Observations 2
zebrareach 3
Conclusion 4
Thursday, January 24, 13

15. Conclusion
How can you help Zope Corporation?
Spread Frequently blog, tweet and create Facebook posts • Write
the word press releases about local business success.
Attracting Stress in your messaging that there are very good jobs here
talent • Think about how we can reach more local applicants
Use local Pick a local business and use it • You can’t invest in
products everyone a little bit and make a big difference
Help us get the word out about zebrareach • come up with
zebrareach a creative way to use it yourself or in your business
Thursday, January 24, 13

16. Bill Blevins
Vice President of Revenue
bill@zope.com
(540) 424-7577
Thursday, January 24, 13