Presentation from SES San Francisco Aug 2010 in enterprise SEO program management.

1. Enabling Success in Enterprise SEO ProgramsBill Hunt

3. Multiple language versions

4. Numerous SEM programs

6. Enable Search Program Scalability

11. Audience Segmentation

12. Missed Opportunity Matrix

13. PPC + SEO Co-Optimization

14. Organic Keyword Opportunities

15. Page Optimization Opportunities

16. Keyword Overlap & Arbitration

17. Quarterly Budget Planning

19. Keyword Demand

20. PLP URL

22. Paid Clicks

23. Organic Conversions

24. Paid Conversions

26. Monitor keyword level performance across business units

29. Establish business rules to trigger page audits and PPC activities with Neo

31. Enabler – Deploy BU Performance Metrics Leverage Scorecards for governance to ensure consistent global performance goals are achieved. Helps prioritize resource allocation Effectively blend paid search and natural search for brand awareness and lead generation 13 IBM’s global search performance increased 500% when BU level performance metrics implemented

34. Thank You. eMail: bill@whunt.com Twitter: billhunt Blog: www.whunt.com Site: www.back-azimuth.com