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Billpost profile
1.
Billpost Profile March 2011
© 2011 BillPost l www.billpost.co.kr 0
2.
BILLPOST Overview The Leading
Marketing Service Provider Billpost Co., Ltd. is South Korea’s leading direct mail service provider and a one-stop source for expert digital printing, CRM, creative design, digital marketing and other corporate marketing services. Boasting the largest direct mail processing infrastructure in the nation and the largest staff of direct mail marketing specialists in the industry, Billpost offers extensive expertise, solutions for superior efficiency and advanced marketing tools to leading companies from the finance, telecommunications, distribution and public service sectors. Leading direct mail service provider in South Korea Pioneered revolutionary marketing concepts such as VDP, PoD, W2P and TransPromo Possesses multi-channel platforms, including for web, email, mobile and call center Provides customer analysis, CRM consultation and design services © 2011 BillPost l www.billpost.co.kr 1
3.
BILLPOST Fact Foundation
: July 31 , 2000 Chief Executives : Sang-bong Lee & Hae-seung Lee Revenue : ₩28 billion (as of December 2010) Employees : 150+ Business fields : Direct mailing, printing, design, CRM consultation, SI, etc. Headquarters : East Seoul Mail Center, Jayang-dong, Gwangjin-gu, Seoul, Republic of Korea Subsidiary : Colormi Co., Ltd. (http://www.colormi.co.kr) Partner : Plaineat Co., Ltd. ( http://www.plaineat.com) © 2011 BillPost l www.billpost.co.kr 2
4.
Our Offerings
- Total Marketing Services Provider From analytical marketing intelligence gathering to targeted strategy planning and multi- channel marketing campaign planning and implementation, Billpost, a total marketing services specialist, offers one-stop services for the entire corporate marketing process. Marketing Intelligence Strategy Management Billpost’s advanced system of statistical Armed with unsurpassed knowledge of the inner analysis using validated data provides the workings of different industries, Billpost offers client with penetrating insight into their expert planning, consulting and implementation 1 market and customer base. Total 2 services to help our clients plan effective marketing campaign strategies. Market and customer analysis Marketing Direct mail marketing - planning and consultation DW/OLAP-based intelligence Services CRM strategy establishment and CRM GIS-based intelligence implementation 3 Campaign modeling and marketing ROI analysis Multi-channel campaign management system development Channel Interaction Billpost combines the latest advancements in the field of marketing with its vast business infrastructure to provide production and delivery services that are optimized for each customer contact channel, including direct mailing, telemarketing, online marketing and mobile marketing. Direct mail production and delivery Total printing services Digital marketing services Contact Center services Creative design services Mobile services © 2011 BillPost l www.billpost.co.kr 3
5.
DM Fulfillment Services
- Direct Mail Making/delivery. As the largest direct mail service provider in South Korea, Billpost offers a complete range of direct mailing services, including planning, design, printing, packaging and delivery. Our CAPABILITIES: Your RESULTS: Largest processing infrastructure in South Korea Advanced infrastructure and technology for Variable data printing technology for customized printing unrivaled direct mail production quality and PoD (printing on demand) for personalized printing in full volume processing capacity color Customized direct mailing services for the Bar-coded and automated packaging using client’s individual client’s needs database Cross-media marketing via online channels Returned mail collection and customer data cleansing Systemized process for guaranteed Six-Sigma service level of quality © 2011 BillPost l www.billpost.co.kr 4
6.
Marketing Portal Services
- Self-Service Marketing These are customized marketing services that allow the user to plan, design, review and order materials for direct mail, email and SMS/MMS marketing directly from the web. Customized direct mailing Online review and order Fast direct mail production : Allows branch stores, sales placement and delivery personnel and business units more : Simplified ordering process : A system that is capable of intimate interaction with the through web-based order producing and delivering customer to produce the review and approval in real- small quantity batches in full Headquarter customized direct mail time color in a cost-effective and quick manner Customer Self-Service Portal Direct Mail branch DM Review Campaign Design Email planning /Approval Planning SMS/MMS Salesman Self-design using templates Multi-channel marketing Highly Targeted : Allows the user to select from a : Delivery of direct mail, email and/or : Makes personalized collection of templates to design SMS/MMS to the intended target, communication to specific print materials quickly and with ease depending on the nature of the customer targets possible. campaign © 2011 BillPost l www.billpost.co.kr 5
7.
TransPromo
- Statement-based marketing service Billpost’s TransPromo service transforms normal statements into a revolutionary marketing and promotion tool. Implementing a campaign that has been personalized based on customer profile data has the capability of maximizing the impact of advertisements, coupons and promotional materials. Statement Onsert ad Targeting ad 1 Ad 2 Advertiser Making ad Accumulation 3 Customer Profiling TransPromo Service Operations 4 Making & Coupon Slot ad Mailing 6 5 Campaign Feedback results analysis © 2011 BillPost l www.billpost.co.kr 6
8.
Printing Services - Total
Printing Services Billpost provides regular offset/master printing services and a wide array of customized and high quality printing and production services through its digital printing infrastructure and W2P platform through its total printing service affiliate Colormi. Personalized booklets in full color (insurance policies and notices) Various Booklets (reports, proposal, journals, corporate magazines, textbooks, academic papers ) Brochures, catalogues, leaflets, flyers, vouchers, coupons, greeting cards, business cards, banners, posters and high resolution image • Color Variable DM • Full color Printing © 2011 BillPost l www.billpost.co.kr 7
9.
Creative Design Services
- Creative planning and design Billpost, through its creative design affiliate Plaineat, offers planning and design services for various direct mail and print materials. Design strategy consultation, credit cards, direct mailing, eDM design, corporate /brand image, advertisement planning and promotional material design © 2011 BillPost l www.billpost.co.kr 8
10.
THANK YOU THANK YOU
© 2011 BillPost l www.billpost.co.kr 9
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