How DRM Technologies Impact Consumers
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Presentation given at Federal Trade Commission Town Hall on Digital Rights Management, March 2009, Seattle, Washington
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How DRM Technologies Impact Consumers
- 2. Objectives • What do DRMs govern that users might want to know about? • What are the trends for each of these? Digital Rights Management March 25, 2009
- 3. What do DRMs Govern? • Devices • Identities & authentication • Extents of usage • Usage Information Digital Rights Management March 25, 2009
- 4. Devices • PCs, Macs • Connected devices – iPhones, DVB phones, Kindles, IPTVs • Dependent devices – iPods, Sansas, Sony Readers • Physical media – DVD, Blu-ray, USB storage Digital Rights Management March 25, 2009
- 5. Device Trends • More connected devices, greater bandwidth • User’s set of devices grows and changes faster • Physical media e.g. USB 3.0 Digital Rights Management March 25, 2009
- 6. Identities & Authentication • Users • Devices • Domains – Groups of devices – Defined by number or geography Digital Rights Management March 25, 2009
- 7. Identity & Authentication Trends • Domains getting more popular – CE “connected home” • But rules can be complex – Number/type of devices, proximity • Rights lockers – Register devices with service provider • Local vs. server authentication – Server must run indefinitely Digital Rights Management March 25, 2009
- 8. Extents of Usage • Durations – Rentals, 24/30 rules, etc. – library checkouts – Subscriptions • Number of copies or burns Digital Rights Management March 25, 2009
- 9. Extent Trends • Subscription services • Library e-book lending • “Managed copy” rights for physical media – DVDs,Blu-ray • Video rental terms • Release window compression Digital Rights Management March 25, 2009
- 10. Usage Information • Collected on device • Sent to service provider • Required for royalty payments • Used for marketing purposes Digital Rights Management March 25, 2009
- 11. Usage Information Trends • Expected in subscription services • Considered anathema in ownership services Digital Rights Management March 25, 2009
- 12. Unscientific Poll • On copyrightandtechnology.com • “How should the FTC regulate disclosure of content services that use DRM?” 1. Mandatory disclosure in detail, like food ingredient or nutrition lists 2. Mandatory disclosure at a high level, like restaurant menu items 3. Mandatory simple rating or logo system, like MPAA film ratings 4. Keep it voluntary Digital Rights Management March 25, 2009
- 13. Poll Results Mandatory in 15% detail 39% Mandatory high 15% level Mandatory logo / rating Voluntary 31% Digital Rights Management March 25, 2009
- 14. Thank You! • Website: www.giantstepsmts.com • Blog: www.copyrightandtechnology.com Digital Rights Management March 25, 2009