Main Street Meet-Up Presentation given at Newark Patch, April 10, 2012 about social media and local business

1. Main Street Meet-Up
sponsored by Newark Patch
Brought to you by
Bill Davis
Publisher, Internet-Marketing-Muscle.com

2. What Is Social Media?
A definition: Web-based and mobile
technologies used to turn communication
into interactive dialogue
Source: http://u-like.us/socialmedia

3. Push and Pull Social Media
You place social media links (graphical and textual) on
your web properties to entice people to follow you on
Facebook, Twitter, YouTube, LinkedIn, and others
– Digg Digg
– ShareThis
– AddThis
You use social media sites to drive people to your
website
– Syndicate your content
– Repost your content
– Add to your content (remember, it’s a conversation)
– Think “Unique”
– 80/20 rule

4. Emerging Trend
Search engines are incorporating social
networks in their algorithms
“SoLoMo”—Social, Local, Mobile
– All are converging
– All are being incorporated into SEARCH
– Get on board or move out of the way

5. Some Facts
Facebook has over 800 million users
They are very active (about 1400 minutes
per month on average—more than most
spend on their cell phones)

6. More Facts
Bing is re-emerging as a threat to Google
Microsoft serves Facebook ads and is
their Search Engine, too
“Like” is a BIG deal
Google’s +1 – Is it too little too late or
does it add value?
Pinterest is emerging
– Sends more referral traffic than LI, YT, and
Google+ combined

7. What Does It All Mean?
Like it or not, social network activity is
being incorporated in search
Probably always will have some elements
As other *things* emerge, social could
play a smaller (or bigger) part. Who
knows?
I don’t think it’s going away any time soon

8. Create-Connect-Convert
Create GREAT content
– Tell your story
– Get found in searches
Connect through social media networks
– Syndicate your content
– Start and engage in a conversation
Convert
– This is what you want, right? Turn a browser
into a buyer

9. Bottom Line
The COLD HARD FACTS
– If you don’t embrace social media, your
competitors will
– Get in now
You haven’t lost much ground—yet
– Be smart and incorporate ALL facets of social
media (but don’t over do it!)

10. Be SMARTR
Social Media And Real-Time Results
– Yeah, I made this up
– Check
http://u-like.us/google-realtime
http://u-like.us/google-realtime-2
http://u-like.us/alerts

11. For More Information
Internet Marketing Muscle
– http://internet-marketing-muscle.com
Coaching Academy
– http://coaching-academy.us
Facebook
– https://www.facebook.com/InternetMarketingMuscle
Twitter
– http://twitter.com/IMMuscle
Phone
– (925) 605-5553
Email
– bill.davis@internet-marketing-muscle.com