1. The State of SEO
by Bill Davis,
Publisher
Internet-Marketing-Muscle.com
BillDavis.me
Coaching-Academy.us
2. What Is Search?
We find things online via search engines
Google
Bing
Yahoo
Ask Jeeves
HotBot
Infoseek
Other
Bill Davis http://billdavis.me
3. And Then There Were…Two
Google
Bing
Bill Davis http://billdavis.me
4. Who Is Winning & Recent
Developments
Why it matters
The future of search
What is going on right now?
Google algorithm updates and filters
Panda
Penguin
“New Bing”
Bill Davis http://billdavis.me
5. What Is SEO?
Search Engine Optimization (SEO):
The process of improving the visibility of a
website or a web page in search engines'
"natural," or un-paid ("organic" or
"algorithmic"), search results.
http://en.wikipedia.org/wiki/Search_engine_optimization
Bill Davis http://billdavis.me
6. Two Parts
What is On-page SEO?
Factors on your website’s pages and posts
URL
Age of domain
Keyword Phrases (KWP)
Title
Headings
Other page elements
Bold, italics, color
Tags, Categories, Meta description (no longer used but still
important)
Images (alt tags and geo-optimized)
Linking out to “authority sites”
Bill Davis http://billdavis.me
7. Two Parts (continued)
What is Off-page SEO?
Factors off your website’s pages and posts
Websites and pages linking back to your site’s
home- and internal pages/posts
Relevancy
Quality
Quantity
Bill Davis http://billdavis.me
8. On-Page SEO
On-page SEO
Demo an optimized post
Cheat Sheet (more later)
Bill Davis http://billdavis.me
9. Off-Page SEO
Backlink Campaigns—What to do now?
Diversify:
Relevancy
Quality
Quantity
Anchor text
“Follow” versus “no follow”
“Flavor” (i.e., in text, comments, forum profiles,
articles, directories, etc.)
Bill Davis http://billdavis.me
10. It’s Still About Content
Google and Bing have stated that they
want the best quality and most relevant
results returned by their search engines
What does this mean?
If somebody is looking for information, he
searches and gets it
If somebody wants to buy a product, he
searches and is directed to purchase pages
Bill Davis http://billdavis.me
11. SEO Tools
Push Button SEO
http://profitpathz.com/pushbuttonseo
Single: $67
Multi: $97
Enterprise: $197
Cheat Sheet
A handy SEO guide
$7 today
Bill Davis http://billdavis.me
12. More Information
Internet-Marketing-Muscle.com
Giant site full of SEO and other Internet
Marketing knowledge
Coaching-Academy.us
Receive individual coaching at a reduced
monthly rate
One on one coaching calls and much more
Bill Davis http://billdavis.me