2. Regional Magazine Information
I have chosen to research the statistics of some
popular regional magazines to find out circulation
figures, demographics and prices.
3. The Bristol Magazine
24,000 sales per month
ABC1
Priced at £3 a copy
Source:
http://www.thebristolmagazine.co.uk/aboutus.htm
4. Kent Life
56% male 44% female
Aged 50+ demographic
Highly educated
Earnings significantly higher than UK average
8.9 average reader per copy
Priced at 3.25
Source –
http://www.kentlife.co.uk/magazines/advertise
(print media pack)
5. Glossop Life
13,000 readers
ABC1
Price is unkown
Source – http://www.glossoplife.co.uk/advertise-
in-glossop-life/
6. Derbyshire Life
56% female 44% male
Aged 50+ demographic
Highly educated
Earnings significantly higher than UK average
8.9 average reader per copy (19.065<169,769)
Priced at £3.35
Source –
http://www.derbyshirelife.co.uk/magazines/advertise
(print media pack)
8. Dorset Magazine
56% Female 44% Male
Aged 50+ demographic
Highly Educated
Earnings significantly higher than the UK average
8.9 average reader per copy (6,783<169,769)
Priced at £2.75
Source –
http://www.dorsetmagazine.co.uk/magazine/advertise
(print media pack)
9. Cumbria Life
60,000 readers
Priced at £3.80
Source –
http://www.cumbrialife.co.uk/index.php/contact/adv
ertise-with-us
10. Time Out London
505,350 (in final months of 2012)
Free
Source –
http://www.mediaweek.co.uk/article/1170989/mag
azine-abcs-time-finds-it-rains-tuesday-mornings-
hits-305000-target
11. Conclusion
From all of the information that I have gained I
have decided my magazine will be priced around
the £3-£3.50 mark. The magazine I will base my
magazine around, Kent Life, costs £3.25. I feel
this can work because I am going for a
demographic of 35+, so a more mature audience
that will prefer an aesthetically pleasing magazine
which will include photo landscapes of the local
area as well as local faces.
