1. Lecture: Nguyễn Khoa Hồng
Minh
Class: CKD 6/2
Group: 7

2. Group 7
1. Nguyễn Thị Huế 5. Phạm Trần Thủy Tiên
(Leader)
2. Võ Thị Thảo Giang 6. Trần Thị Phương
3. Nguyễn Thị Trà My 7. Nguyễn Hồng Châu
4. Võ Trần Lệ Phương

3. clip

5. FORD
I. Background
1. Main features of the product
2. Rumours
3. Good and bad thing about the product
II. Our project in Viet Nam
1. Main products
2. How to improve the product
3. New “killer” product
4. How the products is better than
competitor

6. I. BACKGROUND
1. Main features

7. Founded:
June 16,
Headquarters : 1903
Dearborn,
michigan,
Founder:
USA Henry Ford

9. S
L
O
G
A
N
S

10. Products and services
Automotive
Financial
services

11. Automotive
Automobiles Tractors
Trucks Buses

12. Financial services
Other
Financial real estate
Services
vehicle-related
financing,
leasing, and
insurance.
Holding companies

13. Automobiles and
Luxury cars
commercial vehicles B
R
A
N
D
FORD Brand S LINCOLN Brand

16. 2011
Ranking
of the
Top 100
Brands

17. 2. Rumours

18. 9/2012
Ford Celebrates 350 Million Vehicles Built

19. go farther on a
gallon of gasoline
the use of smaller
engines
that can further
boost fuel
Ford Plans New F-150 economy
with Aluminum Body

20. Ford will launch more SUVs in 2013
SUV
Transit Fiesta
Ford The new 2014 2013
Mondeo Mustang
2013

21. Ford’s Products

22. ADVANTAGES
It have many
famous brand

23. ADVANTAGES
Famous
+
reliability
great styling the seating is comfortable

24. ADVANTAGES
All parts of Ford are designed
to work together for optimum
performance, complete comfort
and maximum fuel efficiency
Stably and
save fuel
Engine

25. DISADVANTAGES
Waste
fuel Some cars are bulky
Ford
Noise system is not
high effect.

26. je ct
P ro
tn a m
V ie
In

27. Main Products

28. Main Products
CARS
Focus
Fiesta
Mondeo

29. Main Products
SUV Escape
Everest
(Sport Utility Vehicle)

30. Main Products
COMMERCIAL Transit
Ranger
TRUCKS
F-650/F-750

31. How to improve them
TECHNOLOGY FOR YOU
Save
Advanced technology
fuel

32. Design comfort interior

33. Diversified
colour

34. A brand new “killer” product

35. A brand new “killer” product
Midsize cars
Modern engine
Saving fuel
......

36. FOCUS
Interior
enhanced quality
more features
.............

37. How the product is better than
the other competitors?
Attract customers
Control market

38. How the product is better than
the other competitors?
Quality Reliability

39. How the product is better than
the other competitors?
It’ s
equipped
good
features
to assist
the driver

40. How the product is better than
the other competitors?
Comfortable
Safe
SYNC Technology

41. Ho
wt
the ob
c om e at
pe t
itor
s

42. How to beat the competitors
Over competitors
and
control market

43. How to beat the competitors
Effective High
reality
Specific

44. elevate the brand and
reinforce brand image in
our partners and customers

45. How to beat the competitors
Building assemble
workhop in Vietnam

46. How to beat the competitors
To maintaining
& promoting
brand
After- sales
services

47. How to beat the competitors
Management
Improve
Technology