1. HOW EFFECTIVE IS THE COMBINATION
OF MY TRAILER, POSTER AND
MAGAZINE COVER?

2. TEXT
 Both the trailer and the magazine cover convey the USP of
my film. The director’s past reputational success is featured
through one of the titles in my trailer and as a cover line on
my magazine cover. From the tagline on the poster we can
tell the narrative unfolds from different perspectives of the
characters.

3. FONT
I used the same san serif font style “Myriad Pro” for the title of my film as it was easy
to read and stood out on the page. This established a sense of continuity between my
poster and magazine cover.

4. COLOUR SCHEME
 I used a dark colour scheme for the key images, shots and font styles
throughout the three tasks to communicate the genre clearly to the audience
and create a brand identity for my promotional package. I used Adobe Kuler
to work out the colour scheme for my poster and magazine cover. I found out
which colours worked well together and which ones didn’t. I used white text
as it is a colour frequently used on thriller posters and magazine covers as
the backgrounds are usually black or dark blue.

5. KEY IMAGE
 The key image I have used on the magazine is like a snapshot from the trailer
with the key protagonist still in character. The visual style of the image is typical of
that of a thriller which uses low-key lighting and dramatic facial expressions to
convey the narrative and the genre. I incorporated this visual style in some of the
shots in my trailer and on my poster to create a cohesive package.
 The circular shape I have used on the poster is like the binocular shape I have
used in one of the shots in my trailer. This was to convey the visual iconography
of surveillance and voyeurism.

6. IMPROVEMENTS I COULD HAVE MADE
 Although I’d established a sense of continuity between my poster and magazine
cover by using the same font for the title of my film; I think I could have carried the
consistency further if I’d used capital letters on the poster.
 I think I could have used a different font for the name of my magazine so the word
“Showcase” looked more prestigious and reflected the connotations the word has.