Loreal 4

DIGITAL CASE STUDY Biotherm / Liftactiv Retinol HA / China

Our solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Thru CIC & iResearch TGI report Yoka OnlyLady Virtual event via: Tudou Forum Activities Editorial / KOL Write-ups Special Editorial Format ,[object Object],[object Object],[object Object],[object Object]

Results ,[object Object],[object Object]

L’Oréal Paris Elsève / Nutri-gloss / France

Our solution ,[object Object],[object Object],[object Object],[object Object],Branded channel + YouTube ad video campaign Visibility on YouTube Home Page Video Display on Google display network to generate traffic to Elseve website and coupon download Performance Marketing Scan Partnership Post test to measure reach and sales

Results Connection Engagement Conversion

L’Oréal DPL / Xmas Corridor / Europe

The challenge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

L’Oréal LPD Christmas corridor campaign on YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.youtube.com/watch?v=vgD7uPzNWjk * Nb of viewed videos in total on the period / Nb of paid viewed videos

France focus: Wednesday, December 22nd, 2010 A dream of 3 minutes on TF1 TV channel The fragrance for treasured moments Essence of joy Living and Loving in the moment On Wednesday, December 22nd, 2011, « Nikos Aliagas (French TV program presenter) has presented an amazing TV spot called A dream of 3 minutes. After the TF1 evening television news, he announced the film imagined by L’Oréal group, in which were revealed 3 unreleased TV spot versions of Tresor de Lancôme with Penelope Cruz , Parisienne of Yves Saint Laurent with Kate Moss, and Acqua di Gioia of Giorgio Armani with Emily Dinonato. ».

L’Oréal Paris Elvital / Color Glanz / Germany

The challenge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our solution ,[object Object],[object Object],[object Object],[object Object],[object Object],1750 multiplicators Ø age: 32 Female: 100% Receipt of information and products Permanent support during the project Generation of social media conversations

Results Connection Engagement Conversion Opinion * NPS value shows the probability that the product will be recommended to friends.

Campaign creative executions http://elvital.trnd.com/ Google: visibility of „Elvital Tägl. Pflegespray“ on various search queries Flick‘r: Visibility of +350 pictures on this photo-sharing platform Online social media mentions Blogs SOCIAL MEDIA ACTIVATION The initiative weblog as main online platform More than 26 reports in weblogs and social communities

Maybelline / Eraser Foundation / UK

The challenge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our solution ,[object Object],[object Object],[object Object],Facebook ad campaign driving traffic to brand video + incentive to share Social Display Display activity using expanable ad formats across female lifestyle content and demo targeted on mail and messenger

Results to date – (activity ends on 15 th Jan) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Connection Engagement Conversion Opinion

Display creative execution ,[object Object],[object Object]

Homepage ads to drive awareness Facebook execution Competition on customised page to drive interest, generate likes and gather data Further newsfeed communication to fans in the run up to launch to increase brand recall ,[object Object],[object Object]

L’Oréal Paris / Revital / China

Our solution ,[object Object],[object Object],[object Object],Pre-roll ad video campaign Video

Results ,[object Object],[object Object],[object Object],[object Object],[object Object],Connection Conversion

L’Oréal Paris / Hydrafresh / China

Our solution - Be a king! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Results ,[object Object],[object Object],[object Object],Connection Engagement Conversion

Display on media Campaign creative executions Soft content on media

DIGITAL CASE STUDY L’Oréal Paris / Sublime Mousse / Germany

Our solution ,[object Object],[object Object],[object Object],[object Object],Branded Micorsite: www.sublime-mousse.de Contest and interaction on the wall e-Shop co-op: Products for free for a short time E-Mail: Online Newsletter Pre-Test for our AVIPs www Display/ PreRolls/ Special Ad educational videos posts

Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Connection Engagement Conversion Opinion

Key learnings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: facebakers.com; german FMCG market; development in last 3 months

DIGITAL CASE STUDY L’Oréal Paris / Sublime Mousse / UK

The challenge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our solution ,[object Object],[object Object],[object Object],Social Display Homepage Takeovers Facebook Homepage Engagement ads to drive users to the Game hosted on L’Oreal Paris Brand page Display activity using expanable ad formats across female lifestyle content and portal Homepage Takeover on the no1 news site for reaching Women in the UK - Mailonline and one of the most popular fashion/ lifestyle site - Cosmo UK

Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Connection Engagement Conversion Opinion

Display creative execution Takeovers including site re-skins for higher impact Expandable rich media formats to include further info and encourage user interaction

Facebook execution ,[object Object],[object Object],Homepage engagament ads to drive users to the Sublime Mousse Facebook Page Sublime Mousse Page promoting the game and the chance to win a weekend in Paris for 2 Game generated hype and encouraged user interaction with l‘Oreal Paris Facebook page

DIGITAL CASE STUDY L’Oréal Paris / Rose Universel ‘Pink my life’ / France

Our solution ,[object Object],[object Object],[object Object],CPC Facebook ad campaign driving traffic to the application + incentive to share + CPA with Adkowledge Social Visibility on feminine website & make up content to promote the product trial contest + Recruitment of Cosmopolitan girls to test the product and make a publi-éditorial about it on Cosmo Display / Partnership Personalized e-mail sent to L’Oréal CRM database + message on the Fan page Wall CRM

Results Connection Engagement Conversion Opinion C’est le rose à lèvre idéal, il est joli; il tient, je l’adore ! » «

Display on feminine website & make up content Campaign creative executions CPC & CPA campaign to promote the Facebook application Facebook Application „Pink my life“ where Facebook user were able to pink their photo, get votes and win products & weekends in Paris

Key learnings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DIGITAL CASE STUDY L’Oréal Paris / Code Jeunesse / France

The challenge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Internet TV Print Media Partnership Point of sales

Instore stickers Campaign creative executions Online creatives Online Teasing Print

Marie Claire partnership: Web+ Print +TV Tag ,[object Object],[object Object],[object Object],[object Object],[object Object]

Print revelation + sampling TV spot including Marie Claire tag  spot17sec + Tag 3’’ : 06 Sept to 24 Sept Marie Claire partnership: Web+ Print +TV Tag

Results vs. objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

L’Oréal Paris / Mobile 02/Superdrug / UK

Our solution ,[object Object],[object Object],[object Object],[object Object],Geo-targeted SMS text messages sent to women users nearby Superdrug Mobile Women can buy L’Oréal products with proposed promotional offer (couponing code, instant rebate, buy 2 get 1 free…) In store

Key learnings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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