Technical SEO is the most important aspect of any Search campaign and every website needs to be technically seo sound for ranking in search engines. Check the technical SEO Audit Checklist by Birdbrain Logic here : https://www.birdbrain.com.au/wp-content/uploads/Technical-SEO-Audit-Checklist_BirdBrain-Logic.pdf BirdBrain is a digital strategy specialist, involved in digital media since 1996. We’re committed to outdoing client expectations delivering long term, sustainable results. Branding, Web Design and Digital Marketing are significant strategy milestones; within each sits BirdBrain’s specialty services, website development, SEO, CRO, content marketing, and online advertising, to name a handful. BirdBrain – your digital partner. Call us at 08 6102 6854 or visit birdbrain.com.au

1. Technical SEO Audit Checklist <insert client name>
Check Yes/
No
Priority (High,
Medium or Low)
Overview
Check indexed pages in google search
Review the number of organic landing pages in Google Analytics
Search for the brand and branded terms
Check Google’s cache for key pages
Do a mobile search for your brand and key landing pages
Accessibility and Indexation
Is the robots.txt file present?
Has the entire site content been blocked in Robots.txt?
Check errors in Google Webmasters Tools
Are XML Sitemaps are submitted to Google Webmasters Tools?
Check pages for Meta robots no-index tag
Is the https SSL certification present?
Site Architecture and Internal Linking
Are there too many links on a page?
Is the internal linking structure in place?
Are footer links optimised with anchor text?
Are there any broken links?
Technical Issues
Are 301s being used for all redirects?
Is content being served in Javascript?
Is content being pulled via iFrames?
Is the site done in Flash?
Is rel canonical tag properly implemented?
Site Speed
Review the page load time for key pages
Make sure compression is enabled
Enable caching
Minify CSS/ JS/ HTML
Are the images optimised?
Mobile
Review the mobile experience, is the mobile site setup?
Make sure analytics is setup if separate mobile content exists

2. Ensure that the relationship between the mobile site and desktop
site is established with proper markup
International
Review international versions indicated in the URL
Enable country based targeting in Google Webmasters tools
Implement hreflang/ rel alternate if relevant
Make sure the currency reflects the country targeted
Ensure the URL structure is in the native language
Google Analytics
Is the Analytics code present on every page?
Are internal IP addresses are excluded?