Business users are fed up with waiting for information to become available, waiting for reports and waiting for the results of queries. Now the waiting has come to an end because Birst and SAP are joining forces to combine the leading cloud BI platform with the most powerful cloud-based in-memory database to deliver information instantly to all of your business users regardless of data size, number of sources and complexity. Join SAP and Birst to learn how our new partnership will dramatically improve time to value for analytics investments by providing access to all data at unprecedented speed while removing complexity from the task of combining and delivering trusted information.

1. Instant Analytics

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Please send questions using
the online interface
Webinar Notes
Attendees muted upon entry

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Featured Speakers
Southard Jones
Vice President of Product Strategy
Birst
Emily Mui
Senior Director of HANA
Cloud Product Marketing
SAP

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Agenda
• Instant Analytics
• SAP HANA Cloud Platform
• Demonstration

5. 5
Market Reception

6. Business & data challenges exceed today’s BI capabilities
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Discovery BI • Cannot scale behind “excel” sheet
• Difficult to combine data from multiple sources
• Many people in meetings with different numbers
CENTRALIZED DATA
Data Warehouse, traditional tools
“Control”
• Not all data available
• Too slow to react to business
• High costs and long turn-around timeframes
Legacy BI

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Instant Analytics
• Most agile Cloud Analytics solution teamed with fastest most agile data
store in cloud
– Fastest way to combine multiple sources of data (Birst automation)
– Fastest answers to questions on all enterprise data (SAP HANA)
– Analytics to meet all business users (Birst + SAP HANA)
• Eliminate BI wait time
• Drive business transformation by turning instant analytics into action
• One open cloud platform for analytic and application development

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How does it work?

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Benefits of this new unified approach:
Complete view of company data available to non technical users.
Optimize end-to-end business process
Consistent data, no more arguments about who has right numbers!
Plugs into and extends existing EDW, application and discovery investments.
Data is secure, stored cost effectively, and controlled centrally..
Significantly lower total cost of ownership.
Implement in weeks not months or years!

11. Business value: win by operationalizing more data, faster
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Thousands of choices. Each one better. Faster. Smarter.
Every person. Every day.
Sales training
curriculum
Marketing
campaign spend
Bookings to
billings ratios
Target
search ads
Collection
policies
Lead rank
targeting
Sales rep
hiring profile
Ticket
routing times
Sales funnel
durations
Product
inventory
allocation
Technical
support
routing
Sales
compensation
plans

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The Power of 1:
Every
Moment
Better
Decisions
Every
Day 1
Every
Person
For better business execution

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Delivering value across multiple use cases
Enterprise BI Sales
Financial Marketing
Operations
Embedded
Customer

14. SAP HANA Cloud Platform
Emily Mui
Oct 28th 2014

15. What Is the SAP HANA Cloud Platform
Unique in-memory cloud infrastructure with multiple deployment options
SAP HANA
Appliance
SAP HANA
Enterprise Cloud
SAP HANA
Infrastructure
Services
SAP HANA Cloud Platform SAP HANA One
SAP HANA
DBServices
SAP HANA
AppServices
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 15
Internal
On-Premise Cloud Options
SAP HANA
deployed as a
traditional on-premise
appliance
Enterprise-class
SAP HANA
managed cloud
offering
High-performance
cloud
infrastructure to
quickly deploy
existing SAP
HANA licenses
Fully-featured
SAP HANA
hosted in the
public cloud
SAP HANA
Platform-as-a-service
(PaaS) in
a cloud
environment
Fully-featured
SAP HANA
hosted in the
public cloud

16. SAP HANA Cloud Platform Usage Scenarios
New Cloud Apps On-Premise Apps Cloud Apps
BUILD EXTEND
ON-PREMISE
SOLUTION
Data
CLOUD
SOLUTION
Data
© 2014 2014 SAP SAP SE AG or an or SAP an SAP affiliate affiliate company. company. All rights All reserved. rights reserved. 16
16

17. Built-in app lifecycle
management for
seamless app update
and maintenance
Enterprise Service
Levels with global 24x7
support and 99.9%
availability for platform
Runs in certified SAP
Datacenters in Europe
and North America
Advertise and sell apps
via the SAP HANA
Marketplace
SAP HANA Cloud Platform in more Detail
Application platform, managed services and self-service tools
Analytics Service for data
discovery & advanced
visualization
Social & Collaboration
Service via SAP JAM
Scalable Document Service for
managing unstructured data
Persistence service
leveraging the Advanced
HANA Services
Standards-based and native HANA
development and run-time
environment
Mash-up apps with Portal Services
Mobilize apps with Fiori & Mobile
Services
Security Services including
Federated identity management
and single sign-on
Integration Services for data
interchange via ETL/ELT as well as
Process Integration
Gateway & Connectivity service
enabling seamless integration with
SAP and other systems
 Transactions
 Analytics
 Predictive
 Streaming
 Spatial
 Text &
Geo-Spatial
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 17

18. SAP HANA Cloud Platform
HANA deployment options
SAP HANA Infrastructure Services SAP HANA AppServices
Mobile Portal Analytics
Lifecycle Management
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 18
Internal
Development Tools
Collaboration Security
Transactions Analytics Streaming
Predictive Spatial Text Mining Integration
SAP Cloud
SAP HANA DBServices

19. SAP HANA Cloud Platform
HANA deployment options
Lifecycle Management
SAP HANA DBServices SAP HANA AppServices
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 19
Internal
SAP HANA Infrastructure Services
• Quickly deploy and manage your existing SAP HANA
licenses in the cloud
• Seamless integration with SAP back-ends and
heterogeneous sources
• Flexible deployment options: 128GB, 256GB, 512GB
and 1TB.
• Available exclusively on the HANA Marketplace
Development Tools
SAP Cloud

20. SAP HANA Cloud Platform
HANA deployment options
Lifecycle Management
SAP HANA DBServices SAP HANA AppServices
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 20
Internal
SAP HANA Infrastructure Services
• Easy, low cost way to be up and running with SAP HANA
in the cloud
• Native HANA development with HANA Extended
Application Services XS engine and SAP River
• Transaction processing and event streaming
• Advanced predictive analytics and text mining capabilities
Development Tools
Transactions Analytics Streaming
Predictive Spatial Text Mining

21. SAP HANA Cloud Platform
HANA deployment options
Lifecycle Management
SAP HANA DBServices SAP HANA AppServices
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 21
Internal
SAP HANA Infrastructure Services
• Extend your current applications, whether cloud or
on-premise
• Build next-generation applications with comprehensive
mobile, collaboration, big data and analytic services
• Dramatically increase developer productivity with an
open, standards-based, easy-to-use cloud development
and runtime environment
• Leverage enterprise grade operations, lifecycle
management and administration capabilities
Development Tools
Mobile Portal Analytics
Collaboration Security Integration

22. Enterprise Service Levels
Reliable, Scalable, and Open
ISO
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 22
Internal
24/7
Global Support
99.9%
Platform Availability
Standards
Certified operations

23. In
Q2/2014
Certified SAP Datacenters
 SAP managed datacenters & selected
partners operating according to SAP
standards
 Additional SAP HANA Cloud Platform
presence in preparation
 Customer can choose in which datacenter
applications run and data is stored
SAP Data Center SAP HANA Cloud Platform presence
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 23
Internal
World-class Tier 3 and 4 SAP
datacenters around the globe

24. Certified SAP Datacenters
SAP HANA Cloud Platform runs only in
secure and certified environments
 Certified operations
 World-class data centers
 Advanced network security
 Reliable data backup
 Built-in compliance, integrity,
and confidentiality
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 24
Internal
IT Operations
ISO 27001
CERTIFIED
Quality Management
ISO 9001
CERTIFIED1
High Availability
BS25999
CERTIFIED1
Energy Efficiency
GREEN IT
CERTIFIED1
International Account
Regulations
ISAE3402
TESTIFIED2
SSAE16
TESTIFIED
1: certification for Germany-based SAP data center hosting SAP HANA Cloud Platform
2: formerly SAS 70 Type II

25. SAP HANA App Marketplace
 Entry in SAP eCommerce channels for certified
HCP applications
 Self maintained by partner after a certification is made
 One click purchase process bringing new sales
channels for a partner
 All SAP products (SuccessFactors, Cloud for
Customers, etc.) would have overview of certified HCP
partner extensions in their admin views
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 25
Internal
Dedicated eCommerce channel with
built-in product administration views

26. Getting Started
http://hanatrial.ondemand.com
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 26
Internal

27. Summary
Why SAP HANA Cloud Platform?
 Enterprise Class Platform as a Service for
extending existing SAP solutions or creating
new applications
 Common PaaS across SAP Cloud Solutions
 Build native HANA and JAVA Applications in
Minutes
 Broad Open Developer Community
 Global 24x7 support with 99.9% platform
availability
 Securely and easily extend your on-premise,
HEC, SAP Cloud, or 3rd party cloud
solutions
 Securely connect your cloud apps with on-premise
systems and/or other cloud systems
 Ramp-up your developers quickly on the
platform
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 27
Internal
Leverage the SAP Cloud powered by SAP HANA Leverage open standards

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DEMONSTRATION

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Learn more
• Learn more about Birst
– www.birst.com
– Live Demo: www.birst.com/livedemo
 Every Tue/Thu at 11 AM PT. Every Wed at
• Learn more about Hana Cloud Platform
– www.hcp.sap.com
– Try HANA Cloud Platform for free
 http://hanatrial.ondemand.com
 https://open.sap.com/courses

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THANKS