Kenya Coconut Production Presentation by Dr. Lalith Perera
ALA2009_Mark Bide (EDItEUR)
1. ISBN and E-Books:
The Use of ISBN for Electronic Texts
“The Changing Standards Landscape” Chicago: 10 July 2009
Mark Bide, Executive Director, EDItEUR
2. EDItEUR
London-based global trade standards organization for books
and serials supply chains
ONIX family of communications standards
ONIX for Books – v3.0 just published
ONIX for Serials (online subscription products including ebooks)
SPS (Products and Subscriptions)
SOH (Online Holdings)
SRN (Release Notification)
ONIX for Publication Licenses
EDI (commercial transactional messaging)
RFID
Secretariat for International ISBN Agency
Brian Green, Executive Director
3. ISBN – brief history
ISBN system devised in late 1960s
Initially implemented in the UK as the 9-digit SBN
ISO ISBN standard (ISO 2108) first published in 1970
UPC introduced in 1973, EAN-13 in 1977
Universally adopted as the key identifier for books in the
supply chain (agencies in 170 countries)
4th Edition of standard published May 2005
13-digit ISBN – 1 January 2007
Explicit guidelines for e-books
Assignment to chapters/fragments
4. Rules of assignment
“A separate ISBN shall be assigned to each separate
monographic publication, or separate edition of a
monographic publication issued by a publisher. A separate
ISBN shall be assigned to each different language edition of a
monographic publication.”
“Different product forms (e.g. hardcover, paperback, Braille,
audio-book, video, online electronic publication) shall be
assigned separate ISBNs. Each different format of an
electronic publication (e.g. “.lit”,“.pdf”, “.html”, “.pdb”) that is
published and made separately available shall be given a
separate ISBN.”
5. Why did ISBN set this rule?
Ease of trading
Most book trade e-commerce systems require ISBNs
Certainty of identification is critical for effective e-commerce
Ease of discovery of the different formats available
Bibliographic databases require ISBNs and users do not want
to be tied to one channel
Collecting detailed sales/usage data
If separate formats are not identified in a standard way, sales
and usage data by format cannot be easily collected
6. But not all publishers follow the rule
“We only “publish” one generic format (e.g. .epub) and assign
an ISBN to that”
“We are not responsible for formats provided by third part
intermediaries”
“We don’t care whether or not different product formats are
listed in bibliographic databases.”
“Our hardware-led channels do not require standard
identifiers and customers will find our books through their
preferred platform.”
“Our system requires us to manually create and manage
separate ONIX records for each ISBN we assign.”
7. A brief return to first principles (1)
Identifiers are just a special class of name
Unique within a given context
Why do we assign identifiers?
Collocation – to bring together instances of the same thing
Disambiguation – to distinguish things that are not the same
Why does this matter?
Unambiguous communication…
…particularly from machine to machine
What does “the same” mean?
Whether things are or are not the same is contextual
An ISBN identifies instances as being “the same” for particular purposes
– the meaning is not universal
8. A brief return to first principles (2)
When do we need to use standards for identifiers?
When there is a need to communicate across organizational boundaries
– within a supply chain…
…particularly where someone in the supply chain needs to manage and
aggregate information from multiple sources
What matters about standard identifiers?
That their semantic purpose should be clear to everyone
In other words, everyone in the chain knows what type of thing they
are identifying
So, an ISBN identifies a book, right?
9. Well, it’s not as simple as that
It isn’t an ISTC, for example
Although publishers have long used a “Master ISBN” within their own systems
as a collocator (a concept meaningless in the outside world)
Nor does it identify an individual instance of a book
It identifies a class of objects, not a single one
What is the class?
“Each different format…that is published and made separately available shall
be given a separate ISBN.”
So we distinguish hardback, paperback, ebook?
But this implies that for everyone else, all ebooks are equal…which
clearly at the moment they are not
eg different devices, different terms and conditions
10. Will a single eBook ISBN work?
It avoids an explosion of identifiers
Think of all the numbers you might need when you multiply the
different potential permutations of content by the number of
different formats
But will it work in the supply chain? Not everyone thinks so
“Each e-book title should have a unique ISBN for its format and for
its vendor. This is necessary to allow librarians to easily discover
who is supplying e-books, in what format they are available and
through which vendors they can acquire them.”
JISC Collections(UK)
Consortium for Common Information Infrastructure (the Netherlands)
11. Some possible solutions
1. Use proprietary product identifiers in the channel
2. Have someone else apply ISBNs in the channel
3. Introduce yet another new identifier…
like the music industry has
12. Vendor-assigned proprietary identifiers
Advantages
Some vendors already apply proprietary identifiers at the level of
individual SKUs, so no additional work
Publishers don’t need to bother with proliferation of new identifiers,
and can simply issue an “ebook ISBN” (against which vendors report)
Disadvantages
Further along the chain (e.g., in libraries) the identifiers will have no
meaning (and may be impossible to manage)
The information available to publishers collecting data simply against a
single ISBN may be inadequate
The worst of all possible worlds?
Identifiers which look like ISBNs but are not
A systems driven solution – semantic and technical chaos
13. Third-party (wholesaler) assigned ISBNs
Advantages
Identifier familiar throughout the chain
Publishers don’t need to bother with proliferation of new identifiers,
and can simply issue an “ebook ISBN” (against which vendors report)
Disadvantages
Potentially, considerable confusion – is the channel the correct point of
granularity?
Publishers deeply dislike the idea of someone else being allowed to
identify “their books”
Nevertheless, some wholesalers are now moving towards
getting an ISBN prefix and assigning their own
“We will always prefer the publisher’s format specific ISBN and also will
link the parent ISBN [???] to our own prefixed number”
14. Another level of identifier – the music
industry solution
The Global Release Identifier [GRid]
Identifies… “bundles of one or more Digital Resources compiled
for the purpose of electronic distribution. It is not used to identify
any specific Product which contains such a Release, or individual
instances of the Release.”
Purpose: to manage the proliferation of products and the
lack of an appropriate standard product identifier
The music industry has never had its own standard product
identifier
Has used UPC/EAN
15. The music industry identification model
ISWC
Song
ISRC
Recording Recording Recording Recording
Many recordings of the same song
16. The music industry identification model
ISWC
Song Song Song
ISRC
Other
content Recording Recording Recording
GRid
Release
Prop. UPC ISRC!
Product Product Product Product
Many products with the same content, but different technical characteristics, permissions etc
17. Another identifier for the book industry?
Advantages
Clarity of identification
Disadvantages
Implementation costs and comprehension problems
The reality in the music industry
GRid adoption has been slow
Different labels are applying in different ways
The labels have never been very disciplined in applying ISRC
There is a huge amount of metadata required in reporting
Not simply “10 copies of GRid 123 sold this month”
Standard product identifiers also required?
18. The next challenge for ISBN –
digitisation of the historic print corpus
Millions of books without ISBNs
Should they be applied retrospectively?
By whom?
Digitisations of those millions books (with and without ISBNs)
Should they be given (different) ISBNs?
By whom?
Critical decisions to be made by ISBN community as well as by
those undertaking digitisations
19. Conclusions
ISBN has to resolve some significant challenges if it is
continue to be an effective identifier for the next 40
years
We need to find a consensus within the supply chain on
the best way forward
Bearing in mind that it is only supply chain pressure that will be
effective in “enforcing” the consensus…
…and that this may not be easy if not everyone wants
standards
Whatever is decided will be extremely difficult to undo
Lumping is easier than splitting “after the event”…
Short term system constraints are a poor basis for fixing a
strategy