Student Attitudes Toward Content in Higher Education, with Nadine Vassallo, P...
ALA2009_Suzanne Kemperman (OCLC)
1. DRM
Between Piracy and Open Access
Suzanne Kemperman
Director, Publisher Relations
OCLC NetLibrary
NISO/BISG 3rd Annual Forum 2009
The Changing Standards Landscape
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Suzanne Kemperman, OCLC NISO/BISG 3rd Annual Forum 3
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Suzanne Kemperman, OCLC NISO/BISG 3rd Annual Forum 4
5. Three Questions
1) What are the needs of consumers,
librarians, authors and publishers?
2) Why and how do publishers use DRM?
3) Is it really (all) about DRM?
Or – is it about balance of access, usability,
technology and business models?
Suzanne Kemperman, OCLC NISO/BISG 3rd Annual Forum 5
6. What Do We Want?
Authors Users
DRM - Copyright DRM-free
Wide dissemination Social use
Royalties Interoperability
Publishers Librarians
DRM - Copyright DRM-free
Quality content Quality content
Revenues Ease of use
Suzanne Kemperman, OCLC NISO/BISG 3rd Annual Forum 6
7. Why Do Publishers Use DRM?
Protection of authors and copyright
Dramatic increase in piracy
Protection of (digital) revenues
Loss of print and low electronic revenues
Survival of publishing business
Open Access not (yet) sustainable for
books
Survival of quality information
Suzanne Kemperman, OCLC NISO/BISG 3rd Annual Forum 7
8. How Do Publishers Use DRM?
Restriction
Differentiate DRM by market and type of eBook
Limit Access, View, Copy, Paste, Print
Prevention
File DRM
Identification
Watermarking, Library Account & User ID
Monitoring
Anti-Piracy Activities
Suzanne Kemperman, OCLC NISO/BISG 3rd Annual Forum 8
9. Is It Really (All) About DRM?
It’s about user-friendly products
It’s about access
It’s about reading as a social act
It’s about business models that let
everyone live
Can we work together
on a balanced solution?
Suzanne Kemperman, OCLC NISO/BISG 3rd Annual Forum 9
10. Towards a Solution…
Acknowledging the need for quality
Authors, publishers and libraries are invested in quality
content and play a key role in the information industry
Acknowledging the transition period
Negotiating copyright laws, fair use, authorship, new access
and business models, lack of publisher revenues, low library
budgets and high user expectations
Funding and Standard organizations need to be involved
Acknowledging the need for open(er) access
Information wants to be free and users want to be free to
interact, interoperate and create
How can we help authors, publishers & libraries in fulfilling
their roles and provide unrestricted Access?
Suzanne Kemperman, OCLC NISO/BISG 3rd Annual Forum 10
11. What Is a Balanced Approach?
Right now …
Better access and less DRM requires
better business models
Consumers pay for (DRM-free) eContent
Would libraries pay for better access & use?
Unlimited, multiple simultaneous
Higher cost for restriction-free materials?
We can…
Jointly develop Digital Use standards
Suzanne Kemperman, OCLC NISO/BISG 3rd Annual Forum 11
12. Define Our Goal Along the Way
Does this get close?:
Providing content to users at point of need -
where, when and how they want it,
in a sustainable model for consumers,
authors, publishers and libraries,
freeing content for broad discovery and use.
Suzanne Kemperman, OCLC NISO/BISG 3rd Annual Forum 12